If you have been in real estate or any sort of business for a length of time, more than likely you have been told to create a business plan. It might have been written on a note pad, or a large intricate plan that had weekly, monthly, and yearly activities with goals. Regardless of how it was completed, you had a “plan” for success on paper to see every single day. In reality, many of us get really busy, and the real estate business plan in 2020 becomes an after-thought to what we are trying to achieve in the new year. This is a mistake, as failing to plan is planning to fail. When it comes to your 2020 business plan, try to incorporate other activities and goals other than trying to hit a transaction number.
I can’t tell you how many times I hear that real estate online leads suck. With that said, I know many Realtors that spend big money each month on online leads. It’s like saying postcards get a very small return and are thrown in the trash, yet people send them out every month hoping to get that listing or buyer calls. The issue is real estate online leads don’t suck…it’s the kind of online leads they get AND the people trying to convert them to clients. Online leads are actually some of the best “leads” you can get, but the issue is where are your online leads coming from? In my opinion online leads get a bad wrap. There are many factors into WHY this is, and I want to discuss the reasons Realtors hate online leads, and what they can do to make sure the online leads they do receive are primed prospects ready to act!
So…this happened. Not surprising really. For years Zillow, Trulia, and Realtor.com have been battling it out for a while and even though there will still be 3 sites…it is really just 2. I have seen on my Facebook feed many Realtors saying things like “Zillow buying Trulia is going to be awesome!” Or…”Zillow buying Trulia is exciting!” Really!? Exciting for them…but not the individual Real Estate agent. In fact, it should be quite scary to hear this news if I was a Real Estate agent. There are many factors that make it scary for Realtors now that Zillow has eaten up one of the large aggregates. Here are some of the things to consider…
As I meet with Real Estate agents everyday helping them grow their business I get this ALL of the time…”why should I do all of this online stuff, I can’t beat Zillow, Trulia, and Realtor.com anyway!” Does this sound like something you have said or heard in your office? You can beat them you know…it actaully isnt that hard. It involves a couple things that you need to be doing online…and 1 thing you need to never do. If you obstain from doing the 1 thing and you take time and effort to the 2 things you will beat these 3 monster aggrogates every…single…time. So here are some great Real Estate Marketing tips that will allow you get more exposure online and beat Zillow, Trulia, and Realtor.com.