It’s 2020 and we feel like we are in the movie “Jumanji” not knowing what is going to be thrown at us next. There is also a good chance your marketing plan that was outlined back in January was also put into flux. With the lack of ability to get face to face with people, other methods are needed to get the word out about your business, listings, and of course your value propositions. You have probably heard your broker, real estate coach, or people like me talk about how video is the best way to convey a message to your target audience and can create a 24/7 selling proposition especially if you post content on platforms like YouTube. If you were holding out, the time to jump on the video train is now. Now is the time to begin leveraging with real estate video and start growing an interested audience!
If you are over the age of 30, you have lived through SARS, MERS, Ebola, 9/11, and the Great Recession. COVID-19 is another major issue our country and the world are going through, but it will pass. We don’t have the exact timetable on when that is, but it will pass. For now, many of us are working from our homes, with kids running around and it’s not necessarily the best recipe for productivity and success. With that said, it is our new reality…for now. I always say there is an opportunity in anything, and this holds true here. You are going to see much of your competition “freeze up” during this time, not knowing how to shift their business. There are many ways to be productive Realtor from home. I have gotten the word out to my clients that essentially nothing has changed as to how I can help my clients and get them what they need. Here are great ways to be a productive Realtor from home and make the next 60 days the jump-start to your real estate business.
If you have been in real estate or any sort of business for a length of time, more than likely you have been told to create a business plan. It might have been written on a note pad, or a large intricate plan that had weekly, monthly, and yearly activities with goals. Regardless of how it was completed, you had a “plan” for success on paper to see every single day. In reality, many of us get really busy, and the real estate business plan in 2020 becomes an after-thought to what we are trying to achieve in the new year. This is a mistake, as failing to plan is planning to fail. When it comes to your 2020 business plan, try to incorporate other activities and goals other than trying to hit a transaction number.
I was in a large real estate office recently, meeting with two new clients, and it was teaming with people walking up and down halls, doing all kinds of “Realtor” activities. I had a thought as I walked to my meeting room…” most of these people aren’t going to be successful long term.” Many of them need help and guidance to not go the way of the dodo bird. It seems every month something is trying to disrupt the real estate industry and change upon change is coming right at us. Many people forget to dodge and weave when these adaptations and changes find our business. These people are heading towards extinction in the real estate business, but they don’t know it. Here are 5 traits of the soon to be extinct Realtor.
Having been in the Title industry since 2005, I have seen many Title Sales Reps come and go with only a handful really “making it” and taking their business to truly lucrative levels. With thousands of Title Salespeople in the US, that means a huge majority either wash out or never find the level of success they are seeking. Why is that? The main reason is a massive lack of training for Title Insurance Sales Reps. When I started in the business, I received little to no training. Being the newest Title Rep of 20 for my Phoenix, AZ company, I “shadowed” a few people but none were eager to share how they grew a book of business or their success secrets. I was left floundering around for a while before actually learning the job and finding my way. That learning curve could have shortened if there was training available. Thankfully for me, I kept working hard and grew a successful business in not only Phoenix but 2000 miles away in the Washington DC area. With many Title sales reps reaching out for assistance for this very reason, let’s chat about why there is a lack of training for Title Insurance Sales reps and how we can fix it.
For my last blog of 2015, I thought I would talk about something that is important in the scheme of expanding your business and brand going forward…“as real estate agents, how can we grow our online presence?” There are many ways that real estate agents can grow their online presence in 2016, but I want to break it down into a few simple steps and additions to your current marketing systems that will get more eyes to your business and brand. Some of these things you may be doing now, and some will be foreign. It’s all about baby steps, and setting goals to implement these new items into your business. I would suggest you get rid of the marketing tactics that didn’t work for you in 2015 and insert these.
When it comes to ranking YouTube videos in search, there are some steps needed to take to make it happen. These are not complicated steps, yet fairly easy if you just take the time to use YouTube as the monster marketing machine it has become. As real estate agents and mortgage lenders, getting your message out to your target audience is now more than important than ever. Video has also become that preferred medium for consumers. Now that you are shooting videos and uploading them to YouTube, how to you optimize your videos so they can be found not only on YouTube, but in Google search? When it comes to ranking YouTube videos in search, follow these 4 easy steps and you will see more hits, views, and subscribers!
You know Google + right? The social network that was going to take over Facebook as the new “Big Thing” in social media? Well, that didn’t happen as the roll out for Google + didn’t go exactly as planned, and the amount of overall users is not what Google thought it would be at this point. As of May 2015 Google + has 300 million active users (globally). Of course this is no where close to the 1.2 billion Facebook users, but that doesn’t mean that this platform doesn’t have a big marketing upside for real estate agents, because it does. More than you think. I personally love using Google + to get my message and brand to the outside world and to create added engagement. Google + might be the sleeper social media platform, but when you read the advantages below, you might find it’s a keeper. Here are some great marketing advantages and why Realtors should market on Google Plus
As I teach real estate marketing classes and meet with agents throughout Northern Virginia and Washington DC, I get asked a lot of questions about technology, blogging, video, WordPress, and more. Many of these questions are similar and I felt that the best way to address some of the top blogging questions I receive is here…my website. My storefront. I don’t have the ability or time to address every single question I get from real estate agents, but I will address the most common questions that are the most common. It will be helpful to those agents who have decided to learn and understand WHY creating effective content results in online leads, clients, business, and commissions. Let’s address these top blogging questions, shall we?