I’ve been in Title sales since 2005. Back then the phrase “get discovered online” or “build an online presence” wasn’t used very much. It was all about how many postcards can I blast out to a certain marketing area, or even buying a ton of ad space in real estate magazines. How times have changed…oh wait…for many Realtors, the times have not really changed that much…for them. They are still stuck marketing their business almost the exact same way, though consumer behavior has changed in a big way. People continually reach out to me saying they were “Googling something” or “found me on YouTube” Realtors still think that’s quite cute when I tell them of my success. In the meantime, they keep plugging along wondering why they are wasting marketing dollars. They struggle because their real estate online presence stinks. Our job, as Title salespeople, is to lift them up and show them how to be successful in the areas where they are lacking. Here are the three ways to know if as a Realtor, your real estate online presence stinks.
If you own an iPhone or any Apple product you know that they come out with “updates” for IOS software that makes the technology possible. Each time you update the IOS software your phone gets new and cool additions that weren’t there before. Sometimes these changes are big, other times they are small. Either way, if you NEVER update the software, eventually the applications on your phone will no longer become compatible and work correctly…or at all. I think that is very much the same as it applies to Realtors and their real estate database and overall business. As an agent, if you aren’t updating your business and database, eventually it also becomes stale and outdated. Think…when is the last time you sat down and went through your entire real estate database and updated it? Are you still doing the same marketing tactics you were doing 5-10yrs ago? Are you getting the same result? Here are some steps to take to update your real estate business and move forward to a successful 2017 and beyond.
July is here. That means “Half-Time” of the 2015 real estate year! Have you met the real estate goals you have set? (hope you did). Right around now is the time where Realtors and Lenders hit me up to help them “create more business.” Not because they haven’t had a successful year up to this point, but because the Spring Market is nearing an end, and the market tends to slow down with the start of vacation season. It also is the time where agents can reflect on what they have done so far, and what they want to do to improve going forward. Sometimes these things are big, sometimes, they are just small tweaks. Here are 5 real estate goals to set for the second half of 2015 that can help improve your business.
Your ability to enhance and increase your real estate video traffic just go a lot better. How? YouTube Cards. If you have been using YouTube as your platform of choice for your real estate videos you might have noticed that there were some cool things you could do to your videos in terms of editing and enhancements to make your videos more attractive and draw in traffic. YouTube Cards is a NEW feature that allows you to insert “Cards” into your videos that are “calls to action.” If you know me or have been to any or my real estate marketing classes in the Northern Virginia/DC area I say that a very important part of your videos has to be the calls to action. Your goal is to get the person watching your video to do something else afterwards. Lets talk about YouTube Cards, how to set them up and use them in your videos.
News came out over the last couple days that “Facebook Ends Organic Search” for business pages. Facebook has changed a lot in the last couple years, ever since they became a publicly traded company on Wall St. (NASDAQ: FB). The main reason is now they are “for profit” and shareholders expect a nice return on their investment. If you have noticed, or track how many people “Like” your FB business page, you may notice that not everyone who likes your page SEES your posts/content. The going rate straight from the mouth of Facebook’s marketing department is 16%. Not a lot of viewership, though you work hard to get people to your page. You can view that information HERE.
We are all looking for ways to run our businesses more efficiently. We want to save time, make more money, and also have time to enjoy our families. That is the goal anyway. In many instances that balance is way out of whack and we spend a lot of time doing things that make us little money, yet take up a lot of time, and we sometimes neglect our families. So how do you increase efficiency in Real Estate going forward and in 2015? There are several things you can do in your Real Estate business that can help you achieve that goal but I want to highlight 3 things that IF you take action now, will help you increase your business and also help you save time in 2015.