Real Estate agent partnerships form constantly. Partnerships with lenders, Title Companies,inspectors, etc. People form these partnerships because they believe by doing so it will improve their business and make their life easier. Sometimes this is true, other times it is not. This is more true than in the Northern Virginia/Washington DC area. Here “Joint Ventures and MSA’s” (Market Service Agreements) are a large way that many of the Title Companies gain their business. Title Insurance Sales Reps play a different role here to their agent and lender partners. I have been in this area since 2012 and working like mad everyday to overturn how Title Sales people are viewed by real estate agents and mortgage lenders. This brings me to an email I received from a mortgage lender client. *snippet
The end of the year is fast approaching and now is the time when Real Estate agents start business planning and setting their goals for the next year. Before you do, you need to look at what you did this year. Did you make your goals for 2014? Perhaps you set your goals too high and they were not realistic, or maybe you didn’t follow your plan all the way through in order to reach those goals. This is when YOU, the Real Estate agent looks back and evaluates your business model going forward, then formulates a plan for 2015. The issue you ask? Implementation! Ideas always look good on paper right? Real Estate goal setting is important going forward in 2015. Here are 5 things to do that will help you achieve more in the new year.
I like to start off my Real Estate Marketing Classes with asking the agents…”Who has a Real Estate website…that they OWN?” I get a weird look on their face as several of the agents raise their hands slowly. They say…
Back in Phoenix, AZ I used to work with a guy that talked about how Title Insurance Sales Reps used to “Bamboozle” his loan officers. “Bamboozling” is when the gorgeous sales rep(see right) would come into the office and offer nothing of “real value” except for her stunning looks, in which the loan officer would “ohhh and ahhh” over her then send her business. Does that still happen in the Title business today? Yeah it does, not as much as it used to since the market downturn of 2008. Having said that, there is still a good Title Insurance Sales rep trick that happens ALL the time. In many cases you might not even realize that it is happening.
Social Proof is something that we see every day in our lives. It is something that helps persuade consumers to “do this, use this person’s services, go here, or call someone.” It is extremely powerful, especially if you know HOW to use Social Proof in Real Estate. We use this every day…here are some examples: Angie’s List, Yelp, Open Table, Fandango, and your Real Estate website! Ever look up the reviews to a movie or a restaurant and you read a positive or negative review by someone you have never met but that review influenced you one way or the other? That is Social Proof. So how exactly can you use this effectively in the Real Estate space? Good question! Using Social Proof in Real Estate the right way will get you more opportunities at business.
Are you looking at revamping your Real Estate website? You might be thinking “No…why would I?” Well lets start with a few questions. What platform are you using for your site? How many people a month do you get to your site? Do you pay a monthly fee? Where do you rank on Google for your content? Do you have any good content? Is your IDX and “indexable IDX “or no? Is this a company site or do you own it? Have your converted any online leads from you site to a paying customer?
The Facebook Business page…remember when EVERYONE had one because it was the thing to do? Every Real Estate agent I knew thought that as soon as they put together their FREE business page it was going to be just like having an awesome website that was going to bring in leads, and people from all over would be searching through Facebook for them and their services. Well…that is not really how it all worked out. As I meet with Realtors and Lenders throughout Northern Virginia and Washington DC I get asked all time if putting together a Facebook Page for Real Estate is worth it…and should they do it? The answer is not exactly black and white but I can offer some positives and negatives and you decide for yourself.
Are you a Keller Williams agent and heading to the Valley of the Sun next week for Keller Williams Family Reunion? If you are, you are probably wondering what there is to do in downtown Phoenix and the surrounding area like Scottsdale. I lived in the Phoenix area for 11yrs doing what I do now…helping Real Estate agents grow their business on behalf of a Title Company. In Phoenix I worked for Lawyers Title, which is a top company in that area. If you interact with any of my former people you are in good company. Ok…now on to the good stuff. As a Realtor heading to Phoenix for Keller Williams Family Reunion I’m sure you have your room all reserved in the downtown Phoenix area…but what about at night or during your down time? What is there to do? Where to go?
Having been in the Title Insurance Sales “game” for over 8 years I have seen pretty much everything…but I don’t know everything…still gaining knowledge. I’m learning more new things as I build my career and hopefully you are trying to learn more as well. When I started in the business in 2005 I didn’t know much about how to “sell” to Realtors. I didn’t even know what a FSBO (For Sale by Owner) was. Ahh…that was a long time ago. I didn’t have educational videos and websites (like this one) on how to be a better Title Insurance Sales Rep to help me. I had to “fall forward” and learn as I went. And boy did I fall! When you fall there is only way to go and that is up. It also didn’t help that for the first 3 years I was in the Title Insurance business it was 2006-2009 in Phoenix, AZ where the market totally collapsed, and at one time we had 57,000 homes on the market and 75% were Bank Owned (Foreclosures) or Short Sales. That was rough…but the strong survive! Going into 2014 whether you are a new Title Insurance Sales Rep or very experienced there are things to learn and others you should strive to implement in your business. Remember…YOU need to be the solution to every Real Estate agent’s problem. Whatever that is…that is what YOU need to be.
Ever hear the phrase…”Niches gets Riches?” Sounds corny I know but it is very true. What it essentially means is stop trying to be everything to everyone but instead be something to someone…and do it well! Create or find the 1 or 2 things that you know or can do “decidedly better” than everyone else and just focus on that to be succesful. This is true whether you are in Real Estate or another profession. Developing your Real Estate business niche is very important especially in today’s Real Estate space where your field is full of stiff competition. There are too many Realtors out there but the problem is that most of them market to the same people the same way! Therefore they don’t really have a Real Estate business niche. Some people call themselves the “Neighborhood Specialist” but that is just at title they have given themselves…so are they really? Developing a niche is important in the Real Estate business and here is how you can define yours.