As a Real Estate agent or Mortgage Lender you build relationships with all kinds of people that can enhance your business. One of the biggest partners you have is your Northern Virginia Title Company. There are a lot of them out there too. They are all competing for the same business trying to stand out in the Title Company sea of Vanilla. Most Realtors that I know and now work with over at Stewart Title have told me that the reason they used the company (before me) is that they wanted someone local who could provide good service and could do mobile settlements. Those are all good things of course, but if you have been on my site much you know that I think of those things as a “job description” and the norm for any Title Company. Before you work with a Title Company and pick them as your teammate in business, OR just going forward you need to ask them a few things. In fact, there are 3 questions you need to ask your Northern Virginia Title Company. The answers may suprise you and make your re-think that relationship.
Back in the day I used to have a Blackberry…great phone(at the time) and I used it like crazy. You could say that I was almost addicted! It had many bells and whistles and it had the capability to make my life and my business run easier. Then something called the iPhone came out. I still didn’t budge away from my Blackberry. I didn’t want to move away from what I knew worked for me. Finally, after a couple years on my Blackberry I decided to give the iPhone a shot and within a couple days of owning it (iPhone4S) I was kicking myself for not switching over sooner…ahhh!!! What was I thinking!? The iPhone4S has SOOO much more capability to enhance my business and life with the seemingly endless apps and technology. Why am I telling you this story? Well, the same applies in business as it relates to Title Companies that Realtors and Lenders use. Here are the 5 reasons WHY Real Estate agents are switching to Stewart Title and Escrow to handle their marketing needs and close their transactions:
In my 8 months now living and working in the Northern Virginia/Washington DC Real Estate market helping Realtors and Lenders with their Real Estate marketing on behalf of Stewart Title, I have found one stark difference on how people conduct business as it pertains to transactions. That one difference I see the most is called the “preferred relationship.” What this means is that many Real Estate and even mortgage companies have a preferred relationship that is either “in house” or an agreement with a company that business will be sent their way. Not only is this strange in my opinion because now someone is “expecting” your business instead of “earning” it, but it hinders the Realtor’s ability to find a real relationship based on helping them grow their Real Estate business. This can lead to poor service and a multitude of other things that is not allowing you the proper support you need as a Real Estate or Mortgage Professional…and ultimately ends up costing you business! There are several other reasons why this one thing that could be hurting your Real Estate Business. Here is why: