News came out over the last couple days that “Facebook Ends Organic Search” for business pages. Facebook has changed a lot in the last couple years, ever since they became a publicly traded company on Wall St. (NASDAQ: FB). The main reason is now they are “for profit” and shareholders expect a nice return on their investment. If you have noticed, or track how many people “Like” your FB business page, you may notice that not everyone who likes your page SEES your posts/content. The going rate straight from the mouth of Facebook’s marketing department is 16%. Not a lot of viewership, though you work hard to get people to your page. You can view that information HERE.
The Spring “Selling Season” is here and people everywhere in the Northern Virginia and Washington DC area is talking about Real Estate…or so it seems. There are so many buyers and not enough listings. This is causing people to ask all kinds of questions about Real Estate. “Is NOW a good time to sell?” Should I buy NOW before prices go up?” “Do I need to offer MORE than asking price?” These are all valid questions as it pertains to this hot market. If you are Realtor in the area there is a good chance that your SOI is asking these questions. I had a Realtor/client who is new to the Real Estate business say that she is running into these questions and wanted to not “oversell” her friends but was interesetd in knowing how to convert your Sphere of Influence(SOI) into clients. As a Realtors I’m sure YOU want to know this as well because people don’t like to be sold to…but they like to buy things. With that said, here is how to convert your sphere of influence in to paying clients.
If you have read any of my prior blogs you notice that I reference Video as not only the future of Real Estate marketing but it is the present. The small percentage of Realtors that use video in their Real Estate marketing are seeing HUGE dividends. People love watching video and more than likely you do to. If you could see a Video of a home you were looking to buy or answers to questions you have about the market, buy/selling a home or Short Sale vs Foreclosure, a video is more powerful than just words. Since most Realtors don’t use Video in their business, this is a good sign for YOU the Realtor who wants to. So you have shot your video(s), now how do you get that video into your blog? This blog will teach HOW to embed a video into your WordPress Real Estate website.
Christmas is here, as is the end of 2012. Every year for Christmas people ask to be with friends, family, gifts, and other things that bring them joy and celebrate the year. Ever ask Santa for a NEW Real Estate marketing strategy…and HOW to implement it correctly so you attract buyers, sellers, and other people that are trying to do business with you? It would be great if Santa could just bring that answer to you in your stocking! You see, in today’s Real Estate world it is not who the best Real Estate agent is…it is WHO is the best marketer. Consumers don’t search for Real Estate agents or companies in newspapers, phone books or on grocery store shopping carts. What consumers do is search for homes in certain subdivisions, near schools, amenities, in price ranges. Consumers then contact the Realtor who is “found” after that search. The scary statistic is that roughly 80% of consumers will use the first Real Estate agent they find that can answer their questions or solve their problems. You want to get on the right track of growing your Real Estate business? Be that first agent! So…do you need a NEW Real Estate Marketing plan?
Every single Real Estate agent that has ever existed was a brand new agent at one point. They paid their money for Real Estate school and passed their tests and BAM they were Realtors! Ok, that’s great but now what? What do I do now to get clients? Ever hear the phrase “Jack of all trades…Master of none?” That can easily be any new Real Estate agent (and experienced) if they don’t know know how to get started in their Real Estate career. Here are DCTitleGuy’s Top 5 tips that can help any brand new Realtor get through the learning curve as fast as possible and start generating business right away.