There has been a trend with real estate agents, where they realize that owning their website is important. They are also figuring out that having a self-hosted WordPress website is the way to go. The functionality and SEO features make it a dream for agents looking to obtain ranking on search engines, such as Google, Yahoo, and Bing. As real estate agents are making this transition to WordPress, they have many questions. How do I navigate my website? What is a plugin, and which ones should I install to enhance my site? Don’t fear, these are valid questions, and often the same ones I hear when meeting with real estate agent new to using WordPress as their website platform.
As we head into the “slower” time of the year for Real Estate, now is the time Realtors reflect back on what made them succeed or not succeed through the year. What needs to change and what needs to be implemented into their business so they knock it out of the park in 2015. One of the main items on the agenda for my Real Estate clients in the Northern Virginia/Washington DC area is the revamping of their website OR scratching it all together and starting over. If you have been on my site you know that I preach that using WordPress is the way to go for SEO, controlling your site, and getting Found online. Real Estate agents are starting to listen and now they are asking all types of questions about switching to WordPress. Here are some of the FAQ’s and my answers to WordPress and Real Estate websites:
Are you new to blogging on WordPress? Have you finally dumped the “company website” that you don’t own and now you are using WordPress? Good! As I make my way in the Title Industry helping Realtors with their Real Estate marketing I find more and more agents are realizing the power of WordPress and that they should be using it as their Primary Real Estate Website. There is one small issue that I see over and over again when I meet with these agents. The problem is they are not well versed on how to USE their site and navigate it correctly. It’s kind of the saying…”I have this great tool…now what?” Yes, I fully understand…that was ME about 1.5yrs ago when I first started using WordPress in my business as a Title Sales Rep for Stewart Title in Northern Virginia and Washington DC. I had a learning curve when I started and I am still learning more and more as I go. So to help you out…here are some great beginner tips if you are new to blogging on WordPress.
Ahh…blog post #100 on DCTitleGuy. Where has the time gone? Did this blog post title catch your attention? I hope it did…because it is true. Let’s back up. In June of 2012 I moved to Washington DC from Phoenix, AZ and continued my journey as a Title Sales Rep. When I moved here I didn’t know many people and had ZERO clients…None. I wanted to take the opporunity to “brand myself” now that I was in a new area of the country with a fresh start. I came up with DCTitleGuy as a brand name and had this self hosted WordPress Website built. Once it was built I was off and running with a very small knowledge of WordPress and how to best use it. I got to blog #35 or so before I realized that I wasn’t optimizing my content correctly. That stunk…cause I had to go back and “fix” everything and that took awhile. The first few months I was getting 25 people or so on my site a month. That then went to about 50 people a month. That number was consistent for a bit then I figured out other ways to drive traffic to my site and get more eyes…new eyes to me…my Value. In the month of December I had over 5000 people to this site. They were people from not only the Northern VA/DC area but the entire United States and even other countries. I increased my website traffic 100 times over. Here is how I did it…and so can you:
I hope that everyone had a great Thanksgiving holiday! Now that you are done gorging yourself it is time to start ramping up your Real Estate marketing for 2013! If you have read my previous blogs there are 2 things that I am a huge proponent of…and that is WordPress being the platform in which to build and run your HUB…your Real Estate website. This is where 90% of consumers go to BEGIN their home buying search, and 80% of consumers will choose the first agent they find that answers their questions and solves their problems. This should be scary for all of the agents that either A: Don’t have a website or B: Have a website but don’t ever update it or add engaging content that their ideal client would look for online. The second marketing item that I am a big fan of is Video. Video is a great way to shorten your sales cycle and convey your value and a message. The good thing about video is it can last forever! Having said that, I want to combine the two in this blog and talk about AFTER your WordPress website built…now what? Lets talk about WordPress Plugins for your Real Estate website.