Should I Get a Real Estate Blog? Why?

Blogging 101As the Director of Sales/Marketing for Stewart Title in Northern Virginia/Washington DC, I meet with agents everyday and teach classes regarding Real Estate marketing for not only the future of their business…but the present.  One of the topics that comes up in meetings with Realtors is their blog.  Blogs used to not be a popular thing in the past but now it is a great way for a Realtor/Lender to convey message(s) to their target audience that brings them not only Value but Social Proof.  As I meet with Realtors they tell me that they either (A) Want a blog…Should I get one? (B)Don’t know where to start or  “where” to put their blog (C) Have a Blog but don’t know how it helps you.  Lets answer these questions in order: