Prioritizing Your Real Estate Business-What Should Be Delegated?

Prioritizing your real estate business

Ever hear the saying–“If you don’t have an assistant, you are one?” The longer I stay in the Title Business/Real Estate I believe this is true. Delegation. This is a scary word for many, especially for people who have hard time “letting go” and trusting others with their business. In today’s real estate world, delegation is a must. As busy Realtors sooooo much to do and a lot of it doesn’t involve the actual act of helping someone buy or sell a home. You might be nodding your head “Yes” right now. When prioritizing your real estate business, what tasks do you give to others, and what should you be doing yourself? Lets chat about this and how you can break through to the next level of real estate production and get more things done!

Use These Realtor Video Marketing Ideas to Gain Online Traffic

Realtor Video Marketing IdeasAs I keep teaching all kinds of real estate marketing and technology related classes throughout Northern Virginia, we are talking more and more about real estate video.  In today’s world, it is a topic that really can no longer be avoided. So as Realtors are starting to face that implementing video into their business is a must, the next line of questioning relates to video marketing ideas.  What do I shoot videos about?  How do I get my video topic information? How do I upload them to YouTube? How do I rank my videos in search?  As an active Realtor, your clients and prospects more than likely ask you many questions. Having a blog, either written or video, is all about answering questions and educating people.  Over 1/3 of ALL online activity is spent watching video.  Consumers would rather work with a Realtor who uses video as part of their marketing strategy.  These are facts.  Video should make your audience smarter, and add value to you at the same time. Pretty simple concept.  To keep with this theme, I’m going to give you many Realtor video marketing ideas that you can use going forward to educate your audience.

How Realtors Can Stay Motivated and Avoid Burn Out

Realtors Can Stay Motivated In any job, the feeling of “burnout” hits from time to time.  Even those over zealous Realtors, Lenders, and Title Company professionals who rave how much they “love their craft” have hit the wall.  That feeling where fatigue hits and we need that extra motivation to keep going at a high level.  I have been in the Title Industry since 2005 and there have been several times where I needed to step back and take a deep breath, or find an outside positive influence that was rejuvenating.  What do you do when the wall hits and the feeling of burnout surrounds? There are many ways Realtors can seek motivation during these frustrating times, or when they are looking for positive solutions, not only their business, but in life. Here is how Realtors can stay motivated and avoid burn out!


Surround Yourself with Positive People

How to Get Buyers Off the Fence Before December Rate Hike

December Rate HikeThe economy is improving.  Jobs have increased and the unemployment rate has fallen to 5%.  This is all great news for our country and real estate.  It also means that the Federal Reserve is more inclined to raise interest rates.  The “Fed” has had interest rates very low for quite some time.  This has allowed homeowners to refinance at even lower rates, and buyers to take advantage of lower mortgage payments.  That could all be altered a bit with a December rate hike when the Federal Reserve meets on December 15th and 16th of this year.  What does this potential rate hike mean for your buyer clients?  It means several things, but the important thing is how do you get your buyer clients motivated enough to make a move before this impending December rate hike?

Real Estate Agents-Why You Should Stop Counting on Referrals

Referrals…we all love them.  When someone tells another person about your services and why they should use you.  It is the least expensive way to generate business in the Real Estate space.  We all can agree that if we could run our entire business models on this way of generating business there would be no need for any other form of marketing.  Unfortunately, this is the 21st century and consumer behavior has changed.  In my meetings with Real Estate agents in the Washington DC/Virginia area the most frequent answer I get to “How do you normally get your business” is Mostly from Referrals.  Putting all of your eggs in one basket is very risky and downright dangerous when it comes to your Real Estate business…and stop counting on referrals.  Here is why.

Why You Should Switch Title Companies Right Now

To begin…the Title Company you currently use in the Northern Virginia/Washington DC area ( if not already Stewart Title) is probably not a bad Title Company.  I’m sure that they provide decent to good service and have knowledge of their title and settlement services. More than likely they are very good at taking your purchase contracts/refinance orders and close them. The settlement people maybe even bring you gifts, baseball tickets, food, and you might even know their kids names.  On top of that, they will do mobile closings for your clients who can’t make it to your office.  All sounds great…that is why I don’t want you to feel bad when you switch Title Companies to Stewart Title and Escrow.  Here is why…

How to Write an Effective Real Estate Blog Post

I think that we can all agree that technology has come to the forefront on basically anything that we now do.  This applies especially to the Real Estate space.  Realtors are told that they are to have websites.  They are told that they are to have effective content that answers questions to their potential client’s problems, and educational information about whatever their niche is…luxury homes, first time home buyers, condos, short sales, or a certain subdivision.  This engaging and educational content comes in the way of blogging and videos.  I love to do office presentations in front of large groups of Realtors.  In these presentations I talk about what they need to do to drive more eyeballs to their Real Estate website. When I mention how to write an effective Real Estate blog I get the usual “eye rol”l and objections.  Here they are the most common:

Real Estate Websites and Mobile Devices-Are yours Properly Optimized?

Have you noticed it?  I have…people now days walk around or drive in their car staring at their phones!  If you haven’t noticed this crazy phenomenon just look around you while you are driving, or at the mall, or pretty much anywhere else.  People have their heads buried into their phones.  Millions of people today own Smart-phones(I-Phones, Droids, Blackberry, etc.)  By the end of 2012 over 50% of ALL Google searches will take place with a Smart-phone.  What are these people looking at?  EVERYTHING!!  So ask yourself an important question: Are your Real Estate websites optimized for mobile devices?