Ever since the new TRID rules came into effect in 2015 we have seen people opt-out and waive Owners Title Insurance on the final Closing Disclosure. Doesn’t help that Owners Title Insurance can be found under the “Other” section on the CD and “Optional.” It’s always been optional to obtain, but I feel they could have done a better job of not making it appear as a non-meaningful purchase. Every month, we have a handful of people that decide to waive Owners Title Insurance and find it as a useful way to save money on their real estate transaction. Waiving Owners Title Insurance may seem smart at first, but has a long-lasting impact on your largest asset, especially when you decide to sell your home. Before you decline his one time purchase–look yourself in the mirror and ask yourself these questions.
The DAAR Fall Convention took place this year on October 19th. If you don’t know about DAAR–its the Dulles Area Association of Realtors. The main focus of this Realtor Association is Loudoun County and the cities along the Dulles Airport corridor. These conventions are pretty cool, in that you get to meet and talk to not only great Realtors in the area but other vendors as well. This year I was asked to not only teach a 2 hour class, but also a smaller class that lasted about half an hour. I know many vendors across the country attend their local association’s conventions, but gaining the platform to speak at length is another type of experience. I wanted to share this with you and deviate a little bit away from my normal real estate marketing/technology posts.
Creating “loyalty” in almost anything these days can be hard. Why? Because we have so many options to work with people than ever before. To create that outstanding client loyalty in real estate is even harder. Thousands of Realtors in every major market, and most people who purchased a home, don’t even remember the Realtor who sold them the house a few years later. Tough to get repeat and referral business when your own clients don’t remember you. Let’s also not forget that with the internet options to pick and find a Realtor, and companies like Redfin running TV ads….Wow! In today’s world, creating client loyalty in real estate, lending, Title, and many other fields is becoming an increasing challenge. It can be done and here are several ways how.
Over the last few years, I have received many emails and calls from Title Companies and Title Insurance Sales reps. Washington State to Florida, most of their questions and work struggles have a similar tone. This shows that no matter how business is done in your area, the concepts of sales and marketing strategies to gain Realtor, Lender, or Attorney clients is the same. When I moved to the Washington DC area in 2012, I did “start over” in the Title Insurance sales business. I moved to a brand new area, 2000 miles away from my former market (Phoenix, AZ) and I had zero clients. The positive thing is that I had seven years of Title Sales experience and had a proven track record building a book of business. With that said, what if I had to start over in Title Sales…right now? Would I do things the exact same or differently? Hmm…if I started over today.
Helping Realtors get into using video for their business is fun. Seeing their face light up when they realize they are doing something that their competitors don’t implement. This starts by taking the first step and actually “shooting videos” and uploading them to YouTube for people to discover and watch. This is where the rubber meets the road because I quickly discover that their real estate YouTube channel isn’t set up correctly. Their channels are missing key items and features that add to the discover-ability of the channel and their videos. In this blog post, I would like to cover some of the basic features of a real estate YouTube channel that will ensure that it’s set up correctly. In the end, it is about having qualified eyes to you videos that lead to a subscriber, an email, or phone call…that leads to a client. Here are 5 things that are MUSTS when configuring a setting up your real estate YouTube channel.
Does this sound familiar? “I want to do a successful first time home buyer seminar!” Then no one shows up, or you get two people. What happened? Marketing happened…better yet, the lack of it. Your intentions were great, the presentation was full proof. You just need to get butts in seats. That is where you fell short. It’s not easy to set up and execute a successful first time home buyer seminar…but it can be done. When I talk to my clients about doing the important steps below they sometimes have push back or think they can get a good result doing just part of it. Yes, that can happen but I have seen too many upset agents and lenders when the event day came and very little showed up. Here are what I feel are the key steps to getting qualified sign ups and attendees.
Integrating something new into your real estate business can sometimes be hard. It is especially challenging for some if related to technology or seeing yourself on camera. Scary, I know! With that said, the upside of using video in your real estate business is huge. First, take a look at the other agents in your office. How many have a practical video marketing strategy or use YouTube as a medium to post videos and gain subscribers? My guess is you can count them on one hand or none at all. That is the exact reason as to WHY you should start shooting educational videos. One of the main questions I get from agents, is how Realtors can get started with video…but inexpensively? There are many ways to make this happen. I want to not only walk you through HOW to do this, but what cheap equipment you can use.
On January 4th, 2017, the State of Virginia ruled that Title Company Home Warranties are no longer able to be provided to buyers at closing in return for business. If you don’t know this practice it goes like this: In many areas of the country, including the Northern Virginia, Washington DC, and Maryland areas, Title Companies have offered “FREE Home Warranties” for buyers who close business with them. Essentially, it was a marketing tactic by the Title Company to “induce” business. I have said for a very long time this is not a valid practice and should not be allowed. I wrote this blog back in April 2016 saying this exact thing and explaining how the Title Company Home Warranty isn’t really free. Someone does pay for it. Here is the ruling for you to check out for yourself.
Do you have a WordPress website or thinking of getting one? In my travels in the Title Insurance industry and working directly with Realtors on their websites, I have seen the pitfalls Realtors go through learning how to use them. The $99 a month site, the real estate company websites (template), the site that isn’t set up correctly, and of course, the website that is a business card online and never updated. Even if a direct referral is given to a Realtor, that person is STILL going to look them up! When they do…what will they find? Perception is reality in real estate, so let’s talk about why Realtors should dump these crappy websites, and instead use WordPress. Knowing how to use this amazing tool can change your business. Here are some beginner WordPress Website Tips for Realtors when they are getting started.
Are you looking to implement a successful video marketing strategy in 2017? Perhaps you are just getting started using video in your real estate business? Either way, I have you covered in this blog. I’m sure by now you have (if you are a Realtor/Lender/Title) been asked to write or give your quarterly and yearly goals. One of those “goals” might be trying to figure out video, shoot a few, and post it to social media and YouTube. I want you to meet and surpass this goal. I started using video in my business over 4 yrs ago and it changed not only my business, but the entire way I look at real estate marketing in general. You have the Realtors/Lenders that “get it” and see the vast opportunity that video creates, and then you have the other 90% of Realtors/Lenders. Where do you fall? Let’s add video as part of your business in 2017!