Is the Title Company Home Warranty Really Free?

Title Company Home WarrantyI would say at least 3 -4 times a month I get this call or email from a Realtor: “Wade…we really want to use Stewart Title on this transaction, but this other Title Company says that if we go with them, they will give my buyer a free home warranty at closing. Can you guys do that?”  That is when I have to drop the news, that the Title Company Home Warranty isn’t really free. Ever hear the phrase…”no such thing as a free lunch?”  Think along those lines. You might be thinking that this doesn’t happen in your area of country, and you are probably right.  It does happen in the Northern Virginia/Washington DC area…all the time.  There are several things about this marketing tactic to “earn business” that needs to be explained.  Not only to real estate agents, but also the buyers and sellers on the transaction.  It affects them as well.

Realtor Training Classes -Beware of the Expert

desperate teacher and blackboard background

For my 1st blog post of 2016 (sorry for taking so long) I want to discuss the early year Realtor training classes and how I see many agents get exposed to “bad and inaccurate” information.  I teach real estate marketing classes all over Northern Virginia, have active content on this website, write for Inman.com, and post YouTube video content that helps real estate agents and mortgage lenders.  I am NOT AN EXPERT.  I know several things that my clients can integrate into their business, that can help them do more transactions, but at no time do I convey myself as an expert.  I am continually learning from others through books, videos on YouTube, and other websites in which I subscribe.  I then take that information and use it the best I can to help my clients.  On the other hand, there are people out there who take full advantage of Realtors posing as an expert.  Who are these people?  Be on the look out for these people…

How to Gain More Referrals from your Real Estate Database

 

real estate database, CRM, video marketing

Your real estate data base…which I like to call your “Data-Bank,” is the best place to market and find gold!  There are many different ways to gain more referrals from your real estate database, but I want to talk about a “strategic plan” of steps to make that happen.  Christmas is here, so now is one of the best times of the year to reach out and re-connect to these people.  As a new agent or established agent, your real estate database should be the #1 place to market to gain qualified referrals. These are your warm relationships who know and interact with other warm relationships.  Those “other warm relationships” are called referrals! So how do you pluck out more referrals from your sphere and start 2016 with a bang?  Here is how: