I’ve been in Title sales since 2005. Back then the phrase “get discovered online” or “build an online presence” wasn’t used very much. It was all about how many postcards can I blast out to a certain marketing area, or even buying a ton of ad space in real estate magazines. How times have changed…oh wait…for many Realtors, the times have not really changed that much…for them. They are still stuck marketing their business almost the exact same way, though consumer behavior has changed in a big way. People continually reach out to me saying they were “Googling something” or “found me on YouTube” Realtors still think that’s quite cute when I tell them of my success. In the meantime, they keep plugging along wondering why they are wasting marketing dollars. They struggle because their real estate online presence stinks. Our job, as Title salespeople, is to lift them up and show them how to be successful in the areas where they are lacking. Here are the three ways to know if as a Realtor, your real estate online presence stinks.
My father was a semi-truck driver. For many years he would work 60+ hours a week and even sleep over the wheel of his truck because back in the day semi-trucks didn’t have sleepers. He would also help unload the truck and get paid an extra $1 for every 1000lbs of freight he unloaded. That was work. The good thing is I grew up learning what work was all about, the bad thing is I grew up learning that as “work.” It wasn’t until I was much older that I learned and fully understood that leverage is the new hustle. It took many years of failing forward to understand you grow and expand by leveraging your weaknesses so you can lean on your strengths. This applies to many aspects of business, and no greater business than real estate. If you want to truly grow in 2020 and hit that production or GCI number, there has to be changes and additions to what you did in 2019.
The end is near…not the world, just the year 2012. Now is the time of year where we look back and see if our hard work paid off and we met our goals. Did you sell the amount of homes you were looking to sell? Did you gain more clients? Did you branch out in your Real Estate marketing and try something new like Video or a Blog? Did you make your money goal or GCI? Now is also the time where you as Realtors are being bombarded by people, Title Companies, and Mortgage Lenders offering to help you with “Goal Planning for 2013.” Should you goal plan? Of course! Its important to set goals and work to meet them. The real issues is WHERE you get your information and from WHOM. The way the consumer gets their information on pretty much anything has changed dramatically in the past few years and with it must the mindset of the Real Estate agent. So, going forward there are things you need to certainly Avoid in your Real Estate Business in 2013. Here they are: