It’s always interesting when I speak with buyers or even Realtors who think Title Insurance is something that is not needed. A scam or a worthless cost to a real estate transaction. I hear–“yeah, but what are the chances I will ever use this policy?” I tell them that just like other types of insurance, you don’t need it–till you need it, then you are really glad you have it. We see all kinds of hair on transactions in our office and we are currently resolving one of these hairy issues. It’s the very first transaction a new client of mine sent us, so of course, I’m working with all parties to make sure all ends well. The story behind it is a good instance of why you need Title Insurance when buying a home and how it protects you.
As I keep teaching all kinds of real estate marketing and technology related classes throughout Northern Virginia, we are talking more and more about real estate video. In today’s world, it is a topic that really can no longer be avoided. So as Realtors are starting to face that implementing video into their business is a must, the next line of questioning relates to video marketing ideas. What do I shoot videos about? How do I get my video topic information? How do I upload them to YouTube? How do I rank my videos in search? As an active Realtor, your clients and prospects more than likely ask you many questions. Having a blog, either written or video, is all about answering questions and educating people. Over 1/3 of ALL online activity is spent watching video. Consumers would rather work with a Realtor who uses video as part of their marketing strategy. These are facts. Video should make your audience smarter, and add value to you at the same time. Pretty simple concept. To keep with this theme, I’m going to give you many Realtor video marketing ideas that you can use going forward to educate your audience.
We are now 6+ weeks into the new TRID/CFPB regulations, and Stewart Title is starting to have a steady stream of TRID closings. Many of the TRID closings have gone smooth and several still within the 30-35 day window lenders usually need. Those are the good things. The not so good things, are loan officers not fully educated on the process, issues with the lender completing the Closing Disclosure (CD) and the extra work hours that are being spent on the files due to this. Many Realtors are also not up to date on the procedures and wondering why their closings might possibly be delayed. There is also another issue we are starting to see with TRID closings, which we hope does not become a pattern. This is something that is being seen not only by us, but other title competitors in the local Northern Virginia/Washington DC market.