Most of the blogs and information that I like to bring to this site is all about being a “solution to the Real Estate agent and Mortgage Lenders problem.” Adding good content about WHY you should do this or HOW to do that, but in this post I want to write about what Real Estate agents should expect from a good Northern Virginia Title Company. Why would you write about this you ask? Well, since I moved to the Washington DC area in June 2012 I have found that the way Realtors use and look at Title Companies are quite different than the west coast. The main service that they provide (Title and Escrow services) are essentially the same but that is where the similarities end.
I was meeting with a Realtor at lunch today and she and I were talking about her business and how Stewart Title and Escrow could help provide solutions. I asked her what kind of Title Company Marketing she was currently getting from our competitor? Like 99% of Realtors in the DC area…she told me that her current Title Company offered little to no marketing services…except for gimmicks. What she needed was real business solutions. As a Realtor you world is ever changing especially as it applies to marketing to consumers. If you don’t know HOW TO or WHAT TO do…how do you learn? Is there someone that can teach you this new way of marketing? A partner in business perhaps? As Real Estate agents you need answers to questions and help with your business as things change and evolve. There is one party that fails you over and over…that is the Title Company. Let me explain: