Last week I saw the most amazing video. I watched it…then I watched it again…then I watched it a 3rd time. It was about a Real Estate agent in Australia (Scott Wagner) and his push to go completely digital and shift his business to online marketing and most specifically…Video. He talked over and over about the power of video and a term called Video Momentum. So…what is Video Momentum? It is using Video in your Real Estate business to propel you into the future with clients and sell for you 24/7. Let me ask you a question. Could a property video, talking head video, or any other video that has value generate business for you next week…next month…next year? YES it can! Let’s talk about Video Momentum and how it can help grow your Real Estate business today and going forward indefinitely.
To begin…the Title Company you currently use in the Northern Virginia/Washington DC area ( if not already Stewart Title) is probably not a bad Title Company. I’m sure that they provide decent to good service and have knowledge of their title and settlement services. More than likely they are very good at taking your purchase contracts/refinance orders and close them. The settlement people maybe even bring you gifts, baseball tickets, food, and you might even know their kids names. On top of that, they will do mobile closings for your clients who can’t make it to your office. All sounds great…that is why I don’t want you to feel bad when you switch Title Companies to Stewart Title and Escrow. Here is why…
Most Title Companies have them…you know who they are. They call and email you for the primary reason of wanting your purchase and refinance business. They are the Title Company sales rep. They tell you about the good things that their Title Company offers, like mobile closings, good service, and the best escrow/settlement people in the business! They say all of this while at the same time offering you bagels, donuts, coffee, pens, pads, coffee mugs, and other gimmicks that absolutely does nothing to help you grow your business…but they expect you to send you theirs. It’s an interesting dynamic how this all works. To make it easy for you I have decided to divide the Title Company Sales person into two categories…the “Order Taker” and the “Business Builder.”
Let me start this blog post out with a question. Why do Real Estate agents have websites? Is it because as soon as they pass their license exam they become masters of SEO (Search Engine Optimization) or how websites work and drive traffic? The answer is because they are told to! When a Realtor gets their license and joines XYZ brokerage they are either given or told they need to have a Real Estate website. In essence this is correct. Having a Real Estate website is very important and should be used as your HUB for your business. Having a website is one thing…using it correctly to have consumers find it when they don’t know you exist, have them stay on your site, and turn them into a paying client is another thing entirely.
In the last 60 days since moving to the Washington DC/Northern Virginia area I have met with over 50 Realtors and Lenders. Each person is in a different phase of their Real Estate career and have different levels of knowledge. Each Realtor and Lender also have different needs as it applies to their Real Estate marketing. Thus far I have seen Realtors and Lenders that have specific systems in place and others that are totally lost and need help. In the spirit of the London Olympics I think if would be good for you to look at your business model as it pertains to gaining new clients, staying in contact with past clients, and getting more eyeballs to your listings and website to ask yourself…if I was in the Olympics for Real Estate Marketing, would I make it up to the medal podium? Read below and ask yourself…am I doing these things? Do I need to make any changes to my Real Estate marketing? Would a I respond to my own marketing strategies?