2020 Housing Market

Dominate the Spring Market with these Farming Strategies!

Dominate Spring MarketSpring market is here and that means being super busy and trying to create new inventory. The last few years inventory has been an issue in our area causing it to be delightful as a seller and sometimes frustrating as a buyer. With the goal of creating more inventory for buyers to choose, there are several strategies Realtors can use to make it happen. Farming is something many Realtors do, but few have a great level of success. There are many reasons for the failures, but I want to discuss great farming strategies and the layers they come in to help you maximize time, money, and energy to gain more exposure in your farm.

Real Estate Target Marketing-Are you on Target?

Target Real Estate MarketingLet me guess…you are a Real Estate agent or Mortgage Lender in the Northern Virginia and you want to do more business? We all do right? What we really want are LEADS! We want people that reach out to us and say “hey I need to use your services…I got your marketing piece or found you online; can you help?” Yes you can!! But how do we get to this point? How do we change our traditional marketing into Real Estate Target Marketing?Let’s back up…

Real Estate Commodity-How NOT to Become One

Since moving to the Washington DC/Northern Virginia area and working as the Director of Sales/Markeing for Stewart Title and Escrow  I have been working like mad getting in front agents, lenders, commerical agents doing what I can do help them grow their business.  I’m also doing something else that is very important…and that is showing these people how Stewart Title is different than our competitors…how I/We are different.  You see, when a consumer, or in my case a Real Estate agent or a Mortgage Lender sees the difference and then the added value that we bring, they make a conscious decision to do business with us instead of Title Company X or Y.  This is how NOT to become a Real Estate Commodity.