I was speaking with an up and coming Realtor team recently and they were discussing with me their 2021 real estate marketing plan. I was listening as they went on about each month what they wanted to achieve. I was waiting for them to say a certain phrase that would help their business tremendously, but it never came. I then brought it up…what about your video strategy for 2021? That is when the reasons (excuses) came out. 1. We aren’t ready to do that yet. 2. Some team members don’t like how they look on video. 3. We need to “ease” our way into using video. As we know this is the work of the little voice between our ears, but the reality is video is the #1 way to convey a value message to your target audience. It’s important to not leave it out of your real estate marketing efforts.