Social Proof is something that we see every day in our lives. It is something that helps persuade consumers to “do this, use this person’s services, go here, or call someone.” It is extremely powerful, especially if you know HOW to use Social Proof in Real Estate. We use this every day…here are some examples: Angie’s List, Yelp, Open Table, Fandango, and your Real Estate website! Ever look up the reviews to a movie or a restaurant and you read a positive or negative review by someone you have never met but that review influenced you one way or the other? That is Social Proof. So how exactly can you use this effectively in the Real Estate space? Good question! Using Social Proof in Real Estate the right way will get you more opportunities at business.
Normally I don’t talk a lot on this website about Title Insurance or even Stewart Title…but today I am. A couple of days ago Stewart Title was named to the Forbes List of Top 50 Most Trustworthy Companies in 2014. This is a HUGE honor as a National Title Insurance Company, but even bigger because we were the ONLY Title Company on the list! I think that is important because as a Real Estate agent or Mortgage Lender you have a lot of options as to whom you choose to do business. In many instances Real Estate agents don’t realize that the company they do business with doesn’t actually underwrite or issue a Title Policy…some other company does. Stewart Title, as an underwriter and insurance company does both. So here are more reasons you should consider putting us into your next contract.
The Facebook Business page…remember when EVERYONE had one because it was the thing to do? Every Real Estate agent I knew thought that as soon as they put together their FREE business page it was going to be just like having an awesome website that was going to bring in leads, and people from all over would be searching through Facebook for them and their services. Well…that is not really how it all worked out. As I meet with Realtors and Lenders throughout Northern Virginia and Washington DC I get asked all time if putting together a Facebook Page for Real Estate is worth it…and should they do it? The answer is not exactly black and white but I can offer some positives and negatives and you decide for yourself.
When I moved to the Washington DC/Northern Virginia area in June of 2012 I came across something in the Title Industry that I hadn’t seen much of before. That was “shopping to save on Title Services.” At first I was like “huh!?” You see, in Arizona where I came from the Title fees were “filed rates” with state banking. That meant that you couldn’t just give discounts for the sake of giving a discount. The rate you quote or use had to be filed. In the state of Virginia that is not the case. So, people were shopping and wanting the lowest fees possible. Its pretty frustrating sometimes to have people want you to discount what you do. The other day I came across an article that talked about how to save on Title Services and what the consumer should do. Some of the article was very good, other parts were not good and full of bad information. I’m here to set the record straight and correct some of these falsehoods and give you good information that can not only help you partner with a good Northern Virginia Title Company, but also help better inform your clients.
Are you new to blogging on WordPress? Have you finally dumped the “company website” that you don’t own and now you are using WordPress? Good! As I make my way in the Title Industry helping Realtors with their Real Estate marketing I find more and more agents are realizing the power of WordPress and that they should be using it as their Primary Real Estate Website. There is one small issue that I see over and over again when I meet with these agents. The problem is they are not well versed on how to USE their site and navigate it correctly. It’s kind of the saying…”I have this great tool…now what?” Yes, I fully understand…that was ME about 1.5yrs ago when I first started using WordPress in my business as a Title Sales Rep for Stewart Title in Northern Virginia and Washington DC. I had a learning curve when I started and I am still learning more and more as I go. So to help you out…here are some great beginner tips if you are new to blogging on WordPress.
As a Real Estate agent or Mortgage Lender you build relationships with all kinds of people that can enhance your business. One of the biggest partners you have is your Northern Virginia Title Company. There are a lot of them out there too. They are all competing for the same business trying to stand out in the Title Company sea of Vanilla. Most Realtors that I know and now work with over at Stewart Title have told me that the reason they used the company (before me) is that they wanted someone local who could provide good service and could do mobile settlements. Those are all good things of course, but if you have been on my site much you know that I think of those things as a “job description” and the norm for any Title Company. Before you work with a Title Company and pick them as your teammate in business, OR just going forward you need to ask them a few things. In fact, there are 3 questions you need to ask your Northern Virginia Title Company. The answers may suprise you and make your re-think that relationship.
As I meet with Real Estate agents everyday helping them grow their business I get this ALL of the time…”why should I do all of this online stuff, I can’t beat Zillow, Trulia, and Realtor.com anyway!” Does this sound like something you have said or heard in your office? You can beat them you know…it actaully isnt that hard. It involves a couple things that you need to be doing online…and 1 thing you need to never do. If you obstain from doing the 1 thing and you take time and effort to the 2 things you will beat these 3 monster aggrogates every…single…time. So here are some great Real Estate Marketing tips that will allow you get more exposure online and beat Zillow, Trulia, and Realtor.com.
When it comes down to creating Real Estate content you can either take the time to create effective content that resonates with your ideal client (target client) or you can simply take articles from the Internet and copy and past them to your website and/or Social Media sites. Unfortunatley the second one I mentioned is what I see most from Real Estate agents. They get lazy (sorry agents!) and they post other people’s content. As you know…doing so hurts you! The reason it hurts you (if you didn’t read my previous blog) is because by posting someone else’s content you are adding Value to THEM…not you. And you are pushing your prospects and sphere of influence AWAY from you and into the arms of someone else. Would you push your girlfriend or boyfriend into the arms of another?? I didn’t think so. So…what is “Re-Purposing” and why should I consider doing this instead, if I’m a Real Estate agent?