It is without debate that video in real estate is here to stay. It is the “new kid on the block” for real estate marketing and agents are jumping on board. Some faster than others, but as I make my way around Northern Virginia/Washington DC more of the questions I’m receiving center around video. How do I set up my YouTube Channel? What camera should I use? How often should I do videos? What topics should I be discussing in my videos? The list goes on and on. Getting consumers and prospects to your YouTube channel is important, but does the amount of YouTube Subscribers you have matter? More is better right? Let’s talk about it.
Real Estate Agents lose business ALL the time, one way is through their social media channels. The #1 social media channel where real estate agents lose business is Facebook. I’ve learned (the hard way) that it is easy to think that your “friends” and “followers” on social media have the same thoughts and feelings you have. Thoughts and feelings that range from religion, politics, social issues, and more. It’s also very easy to quickly type up a status or tweet and hit “Send.” We think we are clever because we are letting our friends know what we stand for and why that stance is correct. Not so fast, doing this over and over can and WILL cost you business and referrals down the road. Here is the bad part…you won’t even know it! Here are ways real estate agents lose business through social media and how you can prevent from making these mistakes.
Are you looking to be a more successful Title Sales Rep in 2015? The new year is here and that means new goals, new clients, expectations to bring in more business, and have better numbers than 2014. If you have spent much time on this site you know that most of my posts and videos are aimed at helping my ideal clients, whom are real estate agents and mortgage lenders. I help them to become more savvy so they can beat their competition and grow their businesses. As Title Sales people, we are all in this together, no matter where in the United States you are located. We all have similar issues and struggles in the field. Here are some tips that you can use to become a successful Title Sales Rep in 2015. These tips will help you maximize time, efforts, and make you become the “go to person” in your area.
As Real Estate agents and Mortgage Lenders you deal with a lot of different companies when closing your transactions. If you are in the Northern Virginia/Washington DC area hopefully you deal with just Stewart Title when it comes to your Real Estate closings. Do you ever notice that some of the companies you deal with are “Settlement Agents” (Companies) and some are “Title Insurance Company’s?” Are there differences when you compare a Settlement Agent vs Title Company? Yes! There are several differences. Many of these differences you are probably unaware. Let’s talk about the differences between Settlement Agent vs Title Company and why these are important, and what it means for YOU when deciding where to send your business.
Not sure about you…but I LOVE using Instagram. In fact, the first social media site I check when I wake up in the morning is Instagram. A few months ago I came across this really cool application that is made by Instagram called “Pic-Play-Post.” The application works exactly how it sounds…you pick several pictures/videos you want…you then pick out selected music from your ITunes account, then you post it on Instagram. The more I studied this application I realized you could easily use Pic Play Post for Real Estate purposes. What a great way to essentially shoot FREE property pictures, video, and music and create a collage! It’s all about creating exposure for you, your Real Estate properties, and your BRAND! So, here are some great ways and reasons to use Pic Play Post for Real Estate.
I went down to Austin Texas in September as a “guest” of Keller Williams to check out the Keller Williams Mega Camp. If you don’t know what the “Mega Camp” is…it’s a large gathering of the Keller Williams Leadership that includes, Regional Directors, Owners, Operating Principals, Team Leaders, and of course Gary Keller and the people that make up the company “Keller Williams.” At Mega Camp the leadership learns more about the company and how they are expanding, growing, and continue to innovate the Real Estate space. I was honored to be invited to attend as a Title Sales person when in most cases Title people are asking to attend these events and rarely get to attend. The first two days are reserved for the Leadership of the company, and the last 3 days individual Realtors fly into Austin and take part to learn about how to best grow their business and integrate the latest technologies the company is introducing and selling strategies. The whole experience was very interesting to me. So…here is what I learned at Keller Williams Mega Camp in Austin Texas.
I like to start off my Real Estate Marketing Classes with asking the agents…”Who has a Real Estate website…that they OWN?” I get a weird look on their face as several of the agents raise their hands slowly. They say…
Ever hear the expression…“Failing fast is a lot better than failing slow?” I think this applies to most businesses because the faster you fail, the faster you learn and overcome the obstacles that set you back. Many of my Realtor clients here in the Northern Virginia/Washington DC area are now starting learn and understand the many benefits of using Video in Real Estate. Having said that, many Real Estate agents are still fearful of getting in front of the camera and shooting videos. You could say that they have a fear of using Video, but of course we know you can overcome by just doing. What they don’t realize is that videos are NOT shot and filmed in 1 take. Usually it takes many times to get everything just right, even if you are reading off a teleprompter. This is how Real Estate video bloopers are born.
I came across Chesterbrook Woods Subdivision not long ago as I was holding a broker open for one of my real estate clients. I decided to drive around this gorgeous area and check it out. What I found is Chesterbrook Woods Subdivision is a very quiet place filled with many upscale properties. The average home price in Chesterbrook Woods is around $1.2 Million dollars. It is also located not far from Potomac High School and by the Lower Potomac River right off route 123 in McLean Virginia. This gives people very easy access in and out of the area and near a major road. Are you considering buying or selling a home in McLean, Virginia? If so, here is some more great information you would want to know about Chesterbrook Woods Subdivision.
As the Director of Sales and Marketing for Stewart Title in the Northern Virginia/Washington DC area I work with a lot of Realtors. They are all over the marketing spectrum. Many are realizing the power of using WordPress, Blogging, and Video, to create this unbelievable wave of Value and ultimately get more eyes to them and then buyers/sellers are reaching out to do business. Great concept right? You don’t call them…they reach out to you because you can be “found” at the exact moment and time the Real Estate need is present? Its a good feeling when the phone rings and the person on the other end is already sold on using you. Now that many of the Realtors I work with are buying into the new wave of Real Estate marketing I still need to help them. They are sending me their websites and blog/videos and wanting critiques. What a great service to get from your Title Company right? Any of you out there have that from your Title Insurance Sales Rep? After seeing several of their blogs and websites I have found 3 common Realtor blogging mistakes. Here they are and HOW you can avoid them to rank higher in Google and capture more qualified leads.