If you have followed my website and YouTube channel for any length of time, you know that I’m a HUGE fan of real estate video. Four years ago when I first started shooting videos for my target audience of Realtors and mortgage lenders, I didn’t know what would come of it and IF it would really help my business. I can now say that it is one of the best things I have ever done to grow my Title business. Fast forward four years to now, and I preach this message over and over to my Realtor clients and prospects. “Real Estate Video will help your business and convey your message though the medium consumers prefer!” I then get hit over and over with a series of excuses and anxiety ridden reason why they are camera-shy. These are Realtors that agree with and understand the value of using real estate video, yet still come up with reasons not to move forward and implement. My goal for my clients is to have them expand their business and brand to as many “qualified” people as possible. Video is the best way to make this happen. Let’s talk about how Realtors can overcome the stage fright and anxiety of using video in their business.
As I keep teaching all kinds of real estate marketing and technology related classes throughout Northern Virginia, we are talking more and more about real estate video. In today’s world, it is a topic that really can no longer be avoided. So as Realtors are starting to face that implementing video into their business is a must, the next line of questioning relates to video marketing ideas. What do I shoot videos about? How do I get my video topic information? How do I upload them to YouTube? How do I rank my videos in search? As an active Realtor, your clients and prospects more than likely ask you many questions. Having a blog, either written or video, is all about answering questions and educating people. Over 1/3 of ALL online activity is spent watching video. Consumers would rather work with a Realtor who uses video as part of their marketing strategy. These are facts. Video should make your audience smarter, and add value to you at the same time. Pretty simple concept. To keep with this theme, I’m going to give you many Realtor video marketing ideas that you can use going forward to educate your audience.
The Spring market is arriving and that means a few things. Business is about to start booming and…Realtor Broker Opens! When I first moved to the Washington DC/Northern VA area in 2012 I didn’t know what a “Broker Open” was as this was something agents didn’t really do in Phoenix, AZ. I quickly find out that they were all the rage in Northern Virginia, and a way that Title Companies built relationships with agents. Having sponsored and taken part in many Realtor Broker Opens over the last 4 years there are ways to maximize Realtor traffic, expose the property, and get what you really want…honest property feedback from producing Realtors. Here are tips to dominating Realtor broker opens and making the most of those 3 hours.
In any job, the feeling of “burnout” hits from time to time. Even those over zealous Realtors, Lenders, and Title Company professionals who rave how much they “love their craft” have hit the wall. That feeling where fatigue hits and we need that extra motivation to keep going at a high level. I have been in the Title Industry since 2005 and there have been several times where I needed to step back and take a deep breath, or find an outside positive influence that was rejuvenating. What do you do when the wall hits and the feeling of burnout surrounds? There are many ways Realtors can seek motivation during these frustrating times, or when they are looking for positive solutions, not only their business, but in life. Here is how Realtors can stay motivated and avoid burn out!
Surround Yourself with Positive People
YouTube is a very powerful tool for anyone who takes advantage and uses it. I can personally say that the decision I made to shoot videos for my business was a “game changer.” It got eyes to me, my value proposition and it allowed prospects to “meet me” before I ever met them. Very helpful for when that face to face meeting does take place. One of the best features of using this video platform are the YouTube Playlists that can be created for your videos. Think of YouTube Playlists like “video categories” for your content. They allows someone who lands on your channel to sort through your videos for specific content they wish to watch. It’s like putting a music CD in your car and allowing you to listen to just certain songs. I HIGHLY recommend that Realtors and Lenders add every video they shoot into YouTube Playlists. Here are the top reason’s why…
I was meeting with someone last week and he said: “If Title Companies stopped bringing bagels and donuts to Realtor offices, bakeries would go out of business!” We had a chuckle but the more I thought about it, I agreed with him. In many markets around the country, the Title Insurance Sales Rep behaves and is seen as just that…the “order taker/bagel pusher.” It is time to change the mindset of the real estate agent and start adding real value. I can’t tell you how many times I offered a marketing solution, taught an agent a valuable lesson in real estate technology, or helped them in their business and they said–“Wow, I didn’t realize Title Company people offered this help for agents.” Ever have this happen to you…or never happen to you? So how should the Realtor view their Title Insurance Sales rep? As an order taker/bagel pusher or more? Much…much more.
For my 1st blog post of 2016 (sorry for taking so long) I want to discuss the early year Realtor training classes and how I see many agents get exposed to “bad and inaccurate” information. I teach real estate marketing classes all over Northern Virginia, have active content on this website, write for Inman.com, and post YouTube video content that helps real estate agents and mortgage lenders. I am NOT AN EXPERT. I know several things that my clients can integrate into their business, that can help them do more transactions, but at no time do I convey myself as an expert. I am continually learning from others through books, videos on YouTube, and other websites in which I subscribe. I then take that information and use it the best I can to help my clients. On the other hand, there are people out there who take full advantage of Realtors posing as an expert. Who are these people? Be on the look out for these people…
December has arrived! That means many things in our business. Holiday parties, gifts, drinking and food. It also means that it’s time to get prioritized and your business plan together for the next year. Yes, I know that EVERYONE talks about these things at this time of the year but guess what?? Most Realtors do just that…talk about it, but don’t actually do anything else. Setting December real estate goals and action plans takes time, effort, and a real plan. Making the #1 mistake Realtors in December will also hurt you in the short and long term…and that is taking the month off all together. Yes, you deserve a break after a lot of hard work, but take the time to set the groundwork for next year so you can start the year off successfully. Here are some helpful tips to make December great, and set the stage for a kick butt 2016.
There is one thing that I hear consistently from real estate agents…they just need more Leads! “Wade…if I just had more leads, I would have a lot more business to send you.” The big myth in the real estate business is that more leads = more business. Not true. The word “Leads” gets thrown around way too much, not just in the real estate space, but in most business. The title insurance industry is no different. I hear inexperienced title reps talk about their Realtor/Lender leads as if these people are practically clients already, though they haven’t had any sort of commitment for business. I then like to ask these Realtors, Lenders, and Title Reps about their “Prospects?” There are major differences between real estate leads vs prospects. They are nowhere near the same thing. Once you learn the differences, you will never treat those “leads” the same way again.
Do you have a website and looking to grow your real estate blog subscriber’s number? First, before we get into HOW to grow this number, we need to understand WHY. Realtors spend lots of money trying to get their marketing messages out to their target audience. A real estate blog is a great way to send out information and marketing messages to a large audience through the desired way people seek information…the internet. Do you currently subscribe to a local newspaper or magazine? Why? Because you enjoy reading the content inside of the newspaper/magazine. You probably look forward to the newest edition coming in the mail. Am I right? The same goes for your real estate blog subscribers. There is a reason why they subscribed to your blog…they enjoy your content…so keep it coming! But, HOW do you grow your real estate blog subscribers number?