In today’s market we have seen a shift with rising interest rates. This rise has occured over the last 30 days or so due to the Federal Govt deciding to “taper” off the bond buying program that has caused rates to remain below 4% for much of the last 12 months. The rising interest rates have had little impact on home buyers in the Northern Virginia/Washington DC market as the lack of inventory is causing people to still purchase homes as fast as they can find their way onto the market. Many potential home buyers are still wondering how this will affect their buying power going forward? This is a great question! Here are why it is still a great time to purchase a home with rising interest rates!
The Real Estate market in the Northern Virginia/Washington DC area is very hot. Homes are flying off the shelves and Real Estate agents are busy negotiating contracts. The issue in the DC area and around the entire country is a shortage of homes on the market to buy. There are 10 buyers for every 1 home listed. This is causing an issue because if you are a buyers agent you are having issues getting your contracts accepted and if you are a listing agent, all of your listing are being sold and you have run out of listing inventory. So, how do you generate more Real Estate listings in this market? How do you get someone off the fence and get them to list their home? There are ways to identify exactly WHO needs to list and there are ways to get people who you don’t know to reach out to you to list their home and increase inventory. So, how do you generate more Real Estate listings in this market? Here is how:
When I hear people talk about websites and getting “Found Online” the word I hear the most is CONTENT. Yes, it is all about content, but I will take it a step further. It is all about Optimized Content. Having good content on your website or blog is great but it has to be properly optimized so that the search engines like Yahoo, Google, and Bing can find it, and then give it rank so when you search in that little box your website appears and someone who is looking for information can click on your site. By far the best platform (in my opinion) is WordPress. WordPress is a content management system that makes it very easy to blog on your website. 48% of the top 100 blogs in the world use WordPress. This site is also built on Word-press. In the Real Estate business it really comes down to marketing. Getting in front of people with your Value Proposition. With so much competition on the Internet for what you do it is very important to have the right SEO plugins for your Real Estate WordPress blog. Here are my personal favorites that I recommend you install for the proper optimization.
There are no shortages of Realtors out there in the Northern Virginia/Washington DC area. Many of these Realtors are buyer’s agents. What this means is exactly that…they work primarily with people buying a home. Many of them…their first home. The cycle of a Realtor is usually as they begin their career they start working with buyers and as they get busier they transition into Listing agents. This isn’t always true but many times this is the case. The average home buyer goes through this process every 5-7 years. Meaning that they don’t do this very often, but Realtors do this everyday. The issue is that not all Realtors are the same, just as not all Title Companies or Mortgage Lenders are the same. Here are 3 bad traits of a buyer Real Estate Agent that consumers need to watch out for when selecting a Realtor.
Harsh title to this blog huh? Sorry about that but it had to be done. Every day I meet with Northern Viginia and Washington DC Real Estate agents and help them with their Real Estate Marketing. All facets of their marketing not just the technology side, but in the end it always come back to their HUB…their Real Estate website. This is when the questions start coming out as to HOW to do this…WHY doesn’t this happen…WHAT can I do here…and so on as it pertains to their website. In the end they feel defeated because the local Real Estate agent doesn’t know WHAT to do with their website and no one has showed them HOW to do it. This leads into the 5 reasons why Realtors don’t get found online in their Real Estate Marketing. Don’t worry…answers to these 5 reasons will be included.
If you have read any of my prior blogs you notice that I reference Video as not only the future of Real Estate marketing but it is the present. The small percentage of Realtors that use video in their Real Estate marketing are seeing HUGE dividends. People love watching video and more than likely you do to. If you could see a Video of a home you were looking to buy or answers to questions you have about the market, buy/selling a home or Short Sale vs Foreclosure, a video is more powerful than just words. Since most Realtors don’t use Video in their business, this is a good sign for YOU the Realtor who wants to. So you have shot your video(s), now how do you get that video into your blog? This blog will teach HOW to embed a video into your WordPress Real Estate website.
As in all of the blogs that I write with my ideal client in mind (YOU) I get most of my material from the Real Estate agents and Mortgage Lenders that I meet and interact with on a daily basis. Sometimes when I have some free time (what is that??) I call cross sales. If you don’t know what that is, that is the Northern Virginia Real Estate Agent that is on the other side of the transaction that we are closing…that is NOT our client…yet. I call these agents blind and thank them for allowing us to close the transaction, see how it went, and then talk to them about their Real Estate business/marketing and see where I can help and then set an appointment. I had a good conversation with an agent the other day so I thought I would put in a blog. Mind you, the conversation I’m about to share with you is being paraphrased but you will get the point.
The way that consumers wish to be marketed to has changed. The way that YOU respond to marketing has changed. People are constantly being bombarded by advertisements and other marketing “noise.” I say Noise because that is exactly how we perceive it. We are hit with so much everyday that we eventually tune it out. Look at your own behavior…do you have a DVR to ignore commercials? Do you use Pandora or XM Radio to avoid radio DJ’s or ads? What was once something new and exciting is now the norm. So, as it pertains to your Real Estate marketing, how do you get the consumer to “Opt-in” and WANT to receive messages from you about Real Estate vs throwing away your direct mail in the trash or just flat out ignoring you? Good question:
Want to beat your real estate competition? Of course you do! I’m not sure how many people have a Real Estate license in the Northern Virginia/Washington DC area but I can tell you it is a lot. A lot of people in the same area…who roughly do the same thing…seeking the earn the same business. Something has to give. I think we can all agree that most real estate agents (the ones I know anyway) market to the consumer mostly the same way. Realtors send out their monthly newsletter, glossy sports schedule, Just Listed postcard, or my favorite…the divider at the grocery store check out line. You know you have seen that…
2012 has ended and a new year has began. People like to create New Years resolutions and hopefully stick with them. It seems that more and more new years resolutions revolve around saving money, adding more to the IRA or 401K, paying off debt(s) and becoming more financially secure. Makes sense especially after our country went through a huge economic down turn at the end of 2007 that we are still feeling the effects. There is one New Years resolution you can get out of the way in January that not only will help you lower you bills but make you more financially secure. What is it you ask? Refinancing your Northern Virginia home….your largest asset. The process is not difficult…lets walk through how to get started to lower monthly expenses: