The golden question I get from Real Estate agents…”what is the best and sure way to win a listing presentation?” What is the easiest way to get the seller to say “YES” to me and sign the paperwork? Good question! Everyday Realtors go on Listing Presentations and many of them say the same things and offer the same solutions to getting a home SOLD for “Top Dollar” and in the shortest time possible. That all sounds great but what does that really mean? How do you do that? What is your strategy? You have probably heard that from sellers right? With the current Real Estate market in Washington DC/Northern Virginia area homes are on the market a very short time before an offer or 10 comes in…so you can get away with being generic, for now. But, what happens when that is no longer the case and you have to become professional marketers to get homes sold and as many eyes to them as possible? You should probably start adapting that strategy now right? Well, there is a fairly easy way to WIN a Listing Presentation and get a home sold quickly. A way that many agents are NOT using currently. Here it is:
The new year is upon us. Out with the old and in with the new. So…did you make your goals in 2013? If so…congrats! If not…why not? Perhaps you set your goals too high and they were not realistic, or maybe you didn’t follow your plan all the way through in order to reach those goals. What are your 2014 Real Estate goals? Do you have any? Sorry for starting this off with a ton of questions but this is a very important time of year. This is when YOU, the Real Estate agent looks back and evaluates your business model going forward then formulates a plan for 2014. The issues you ask? Implementation! Ideas always look good on paper right? Now is the time to start doing what you are saying. So, I want to cover what I feel are good 2014 Real Estate goals, then I will add what I am pledging to do to help YOU grow your business and become a more savvy agent. Here they are:
Did you know that right now is a great time to refinance your home loan? There are a lot of consumers out there that don’t realize that they can refinance or that there are ways to consolidate debt, save money, and lower their mortgage payment. This can happen even with the rise of mortgage interest rates over the last few months. Since I’m not a Loan Officer I brought in a client of mine, Tim Latham with MVB Mortgage to talk to everyone about why it still makes sense to refinance your home loan and what your options are in today’s market.
Huh? What is “Vlogging?” It is something you are going to be doing in your Real Estate marketing very soon…you just don’t know it. Vlogging in Real Estate is becoming more and more popular because many people don’t like to spend a long time writing blogs. Writing a 700-1200 word blog does take some time and not always easy if you don’t know HOW to use the right keywords or meta-tags that allow you to get “found” by the search engines. As we can see from the explosion that is YouTube, Vimeo, Live Leak, and other video sites that Video in Real Estate is HUGE and will continue to grow as long as your target client (the consumer) keeps demanding it. YouTube is now the 2nd largest search engine in the world and Google owns it. Google is heavily incentivized to rank your Videos. Hence…enter Vlogging in Real Estate, how to get started and the top reasons as to WHY you should jump in feet first.
I was talking to a Northern Virginia Real Estate agent the other day and she said “you know what would be a good blog on your site? How to convert renters to buyers in this market.” Well, ask and ye shall receive. So lets talk about it. Its no secret that there are 2 things happening in this area of the country. #1…home prices are increasing along with a lack of inventory and #2…there are a TON of people moving to this area for jobs, and will continue to do so. Many people who move here are either not sure of their status in terms of staying, or are shocked as to the housing prices compared to where they came from. The Washington DC area is currently the 3rd most expensive area in the country behind San Francisco and New York City. Having said that, the same goes for rents! They are high priced as well. So how do you convert renters to buyers with that mentality?
As I’m out in the field meeting with Real Estate Agents and Mortgage Lenders, they all are starting to realize that the center of their business universe is their website. When you need to solve a problem or answer a question…where do you go? Have a Real Estate or Mortgage dilemma or concern…where do you go? Google, Yahoo, Bing, and YouTube right? This is also where over 90% of consumers go start their home buying or selling search. Yes, they may call you to list their home or sell them a home but BEFORE they do that…they go to the Internet. As Realtors who have been in the business or Realtors new to the business get up to speed on how business is done they want to know…”what should I use for my Real Estate website?” Good question:
Want to beat your real estate competition? Of course you do! I’m not sure how many people have a Real Estate license in the Northern Virginia/Washington DC area but I can tell you it is a lot. A lot of people in the same area…who roughly do the same thing…seeking the earn the same business. Something has to give. I think we can all agree that most real estate agents (the ones I know anyway) market to the consumer mostly the same way. Realtors send out their monthly newsletter, glossy sports schedule, Just Listed postcard, or my favorite…the divider at the grocery store check out line. You know you have seen that…
Christmas time is here. The end of 2012 and Realtors and Lenders alike are looking back at what they did or didn’t do in 2012 and also set goals and aspirations for the year to come. As the Director of Sales and Marketing for Stewart Title in Northern Virginia/Washington DC I meet with Real Estate agents pretty much on a daily basis. I have heard and do hear everything in terms of needs, wants, and goals. The one saying in the Real Estate business that has always held true is “List to Last!” What that means is…to be a long term, successful Realtor you need to list properties. Buyers are nice…take them when you can, but Listings is where it’s at. Almost all the Realtors that I meet with ask me HOW can I get more listings? NEW Real Estate listings can be hard to obtain. How do you know WHO is ready to make move? What can be done to find out? What if I told you that I can not only tell you exactly WHO needs to sell their home but WHERE they are? Also…these people have an immediate need for a Realtor. Would you be interested?
As the Director of Sales and Marketing for Stewart Title and Escrow in the Northern Virginia/Washington DC area I meet with Real Estate Agents and Mortgage Lenders everyday. Each person that I meet with has different needs but they also have some of the same things in common. One of these common things is…they ALL would like to know how to shorten their sales cyle. It makes sense…if you can shorten your sales cycle then you should have to deal with less objections to overcome, close more transactions which leads to more commissions, etc. There is one thing that only 2% of Realtors use in their business but it is the 100% way to shorten your real Estate sales cycle. What is this great tool you ask?? VIDEO!!!