Working with Realtors throughout Northern Virginia over the past six years, I get asked a lot of questions about technology, blogging, websites and more. Having an online presence important, and there is no better way than an informative blog on your real estate website. It’s a huge tool, especially to those agents who understand why creating effective content results in online leads, clients, business, and commissions.
Having a real estate website (that you own) is important, but driving consumer traffic to your site is MORE important. The issue I see with Realtors is that they need help learning how to use their website as the amazing weapon that it can be. One of the keys to making your website effective is to give consumers the ability to find your real estate website…but how? Avoiding the pitfalls many Realtors make with trying to generate website traffic can be the difference in promoting your value and “brand” to a large audience vs a small one. My job is to make sure my clients with Stewart Title don’t make these mistakes. What are they? Here are the 5 reasons why people can’t find your real estate website.
When I hear people talk about websites and getting “Found Online” the word I hear the most is CONTENT. Yes, it is all about content, but I will take it a step further. It is all about Optimized Content. Having good content on your website or blog is great but it has to be properly optimized so that the search engines like Yahoo, Google, and Bing can find it, and then give it rank so when you search in that little box your website appears and someone who is looking for information can click on your site. By far the best platform (in my opinion) is WordPress. WordPress is a content management system that makes it very easy to blog on your website. 48% of the top 100 blogs in the world use WordPress. This site is also built on Word-press. In the Real Estate business it really comes down to marketing. Getting in front of people with your Value Proposition. With so much competition on the Internet for what you do it is very important to have the right SEO plugins for your Real Estate WordPress blog. Here are my personal favorites that I recommend you install for the proper optimization.