Helping Realtors get into using video for their business is fun. Seeing their face light up when they realize they are doing something that their competitors don’t implement. This starts by taking the first step and actually “shooting videos” and uploading them to YouTube for people to discover and watch. This is where the rubber meets the road because I quickly discover that their real estate YouTube channel isn’t set up correctly. Their channels are missing key items and features that add to the discover-ability of the channel and their videos. In this blog post, I would like to cover some of the basic features of a real estate YouTube channel that will ensure that it’s set up correctly. In the end, it is about having qualified eyes to you videos that lead to a subscriber, an email, or phone call…that leads to a client. Here are 5 things that are MUSTS when configuring a setting up your real estate YouTube channel.
Ok…so you are now not only blogging but are starting to implement Video into your Real Estate business (Good for you!). You have set up your Gmail Account and now have a working Real Estate YouTube Channel. If you have read my other blogs I reference Video in Real Estate fairly often because consumers not only watch video…but they demand it! Look at your own behavior. When you are online and watch a news story or a promo for a new car or someone answering a question…would you rather watch a video of it or read a long story? Look at your kids behavior as well…video is taking over. Just the other day the large social media site “Instagram” just launched a Video feature that is going to be massive.