I hope that everyone had a great Thanksgiving holiday! Now that you are done gorging yourself it is time to start ramping up your Real Estate marketing for 2013! If you have read my previous blogs there are 2 things that I am a huge proponent of…and that is WordPress being the platform in which to build and run your HUB…your Real Estate website. This is where 90% of consumers go to BEGIN their home buying search, and 80% of consumers will choose the first agent they find that answers their questions and solves their problems. This should be scary for all of the agents that either A: Don’t have a website or B: Have a website but don’t ever update it or add engaging content that their ideal client would look for online. The second marketing item that I am a big fan of is Video. Video is a great way to shorten your sales cycle and convey your value and a message. The good thing about video is it can last forever! Having said that, I want to combine the two in this blog and talk about AFTER your WordPress website built…now what? Lets talk about WordPress Plugins for your Real Estate website.
Have you noticed it? I have…people now days walk around or drive in their car staring at their phones! If you haven’t noticed this crazy phenomenon just look around you while you are driving, or at the mall, or pretty much anywhere else. People have their heads buried into their phones. Millions of people today own Smart-phones(I-Phones, Droids, Blackberry, etc.) By the end of 2012 over 50% of ALL Google searches will take place with a Smart-phone. What are these people looking at? EVERYTHING!! So ask yourself an important question: Are your Real Estate websites optimized for mobile devices?