So…this happened. Not surprising really. For years Zillow, Trulia, and Realtor.com have been battling it out for a while and even though there will still be 3 sites…it is really just 2. I have seen on my Facebook feed many Realtors saying things like “Zillow buying Trulia is going to be awesome!” Or…”Zillow buying Trulia is exciting!” Really!? Exciting for them…but not the individual Real Estate agent. In fact, it should be quite scary to hear this news if I was a Real Estate agent. There are many factors that make it scary for Realtors now that Zillow has eaten up one of the large aggregates. Here are some of the things to consider…
Are you new to blogging on WordPress? Have you finally dumped the “company website” that you don’t own and now you are using WordPress? Good! As I make my way in the Title Industry helping Realtors with their Real Estate marketing I find more and more agents are realizing the power of WordPress and that they should be using it as their Primary Real Estate Website. There is one small issue that I see over and over again when I meet with these agents. The problem is they are not well versed on how to USE their site and navigate it correctly. It’s kind of the saying…”I have this great tool…now what?” Yes, I fully understand…that was ME about 1.5yrs ago when I first started using WordPress in my business as a Title Sales Rep for Stewart Title in Northern Virginia and Washington DC. I had a learning curve when I started and I am still learning more and more as I go. So to help you out…here are some great beginner tips if you are new to blogging on WordPress.
Every now and again I post a blog that is a direct response to what I see and hear all the time from Real Estate agents, not only in the Northern Virginia/Washington DC area but all over the country. I hear agents talk about not really needing their websites because they primarily use Facebook to generate leads, paid ads, and to create the engagement they want. There is nothing wrong with using Facebook, Twitter, or another Social Media site as a way to create engagment but I see a HUGE flaw in these agents strategies for the long haul. Remember, for most people in our business, selling Real Estate is a marathon not a sprint. If you have read any of my previous blogs and seen my videos you know that I feel your Real Estate website is your HUB where you are always looking to drive people. So, lets talk about why Facebook is not your Real Estate website.
Harsh title to this blog huh? Sorry about that but it had to be done. Every day I meet with Northern Viginia and Washington DC Real Estate agents and help them with their Real Estate Marketing. All facets of their marketing not just the technology side, but in the end it always come back to their HUB…their Real Estate website. This is when the questions start coming out as to HOW to do this…WHY doesn’t this happen…WHAT can I do here…and so on as it pertains to their website. In the end they feel defeated because the local Real Estate agent doesn’t know WHAT to do with their website and no one has showed them HOW to do it. This leads into the 5 reasons why Realtors don’t get found online in their Real Estate Marketing. Don’t worry…answers to these 5 reasons will be included.
As I’m out in the field meeting with Real Estate Agents and Mortgage Lenders, they all are starting to realize that the center of their business universe is their website. When you need to solve a problem or answer a question…where do you go? Have a Real Estate or Mortgage dilemma or concern…where do you go? Google, Yahoo, Bing, and YouTube right? This is also where over 90% of consumers go start their home buying or selling search. Yes, they may call you to list their home or sell them a home but BEFORE they do that…they go to the Internet. As Realtors who have been in the business or Realtors new to the business get up to speed on how business is done they want to know…”what should I use for my Real Estate website?” Good question:
The Field of Dreams…remember that movie? The one with Kevin Costner in Iowa (where I am from) and he hears these voices that say “Build it and he will come”? Then Kevin Costner proceeds to destroy a chunk of his crops and everyone around him thinks he is crazy for doing such a thing! Well, you will have to watch the movie to find out how it ends but let’s just say that what Kevin Costner did, and the sacrifices he made worked out amidst the disapproval of those around him.
Let me start this blog post out with a question. Why do Real Estate agents have websites? Is it because as soon as they pass their license exam they become masters of SEO (Search Engine Optimization) or how websites work and drive traffic? The answer is because they are told to! When a Realtor gets their license and joines XYZ brokerage they are either given or told they need to have a Real Estate website. In essence this is correct. Having a Real Estate website is very important and should be used as your HUB for your business. Having a website is one thing…using it correctly to have consumers find it when they don’t know you exist, have them stay on your site, and turn them into a paying client is another thing entirely.