I’ve been in Title sales since 2005. Back then the phrase “get discovered online” or “build an online presence” wasn’t used very much. It was all about how many postcards can I blast out to a certain marketing area, or even buying a ton of ad space in real estate magazines. How times have changed…oh wait…for many Realtors, the times have not really changed that much…for them. They are still stuck marketing their business almost the exact same way, though consumer behavior has changed in a big way. People continually reach out to me saying they were “Googling something” or “found me on YouTube” Realtors still think that’s quite cute when I tell them of my success. In the meantime, they keep plugging along wondering why they are wasting marketing dollars. They struggle because their real estate online presence stinks. Our job, as Title salespeople, is to lift them up and show them how to be successful in the areas where they are lacking. Here are the three ways to know if as a Realtor, your real estate online presence stinks.
It’s 2020 and we feel like we are in the movie “Jumanji” not knowing what is going to be thrown at us next. There is also a good chance your marketing plan that was outlined back in January was also put into flux. With the lack of ability to get face to face with people, other methods are needed to get the word out about your business, listings, and of course your value propositions. You have probably heard your broker, real estate coach, or people like me talk about how video is the best way to convey a message to your target audience and can create a 24/7 selling proposition especially if you post content on platforms like YouTube. If you were holding out, the time to jump on the video train is now. Now is the time to begin leveraging with real estate video and start growing an interested audience!
I met with two different Realtors last week who were new to the business. They both asked how they can create a value proposition and “get noticed” as a new real estate agent. This is what I call the “rub” as a new real estate agent. It’s fairly easy to obtain a real estate license, but things become far more challenging after your license comes in the mail. Every new real estate agent gets excited for their venture and has grand ideas about dominating the market and making a lot of money. Then comes the reality of learning the other side of the business. Marketing strategies, advertisement, building a business, SOI, and learning online and social media tactics to get noticed. Getting noticed in a field of many can be difficult without hard work and a strong value proposition. Let’s talk about first steps to success.
Helping Realtors get into using video for their business is fun. Seeing their face light up when they realize they are doing something that their competitors don’t implement. This starts by taking the first step and actually “shooting videos” and uploading them to YouTube for people to discover and watch. This is where the rubber meets the road because I quickly discover that their real estate YouTube channel isn’t set up correctly. Their channels are missing key items and features that add to the discover-ability of the channel and their videos. In this blog post, I would like to cover some of the basic features of a real estate YouTube channel that will ensure that it’s set up correctly. In the end, it is about having qualified eyes to you videos that lead to a subscriber, an email, or phone call…that leads to a client. Here are 5 things that are MUSTS when configuring a setting up your real estate YouTube channel.
If you have followed my website and YouTube channel for any length of time, you know that I’m a HUGE fan of real estate video. Four years ago when I first started shooting videos for my target audience of Realtors and mortgage lenders, I didn’t know what would come of it and IF it would really help my business. I can now say that it is one of the best things I have ever done to grow my Title business. Fast forward four years to now, and I preach this message over and over to my Realtor clients and prospects. “Real Estate Video will help your business and convey your message though the medium consumers prefer!” I then get hit over and over with a series of excuses and anxiety ridden reason why they are camera-shy. These are Realtors that agree with and understand the value of using real estate video, yet still come up with reasons not to move forward and implement. My goal for my clients is to have them expand their business and brand to as many “qualified” people as possible. Video is the best way to make this happen. Let’s talk about how Realtors can overcome the stage fright and anxiety of using video in their business.
July is here. That means “Half-Time” of the 2015 real estate year! Have you met the real estate goals you have set? (hope you did). Right around now is the time where Realtors and Lenders hit me up to help them “create more business.” Not because they haven’t had a successful year up to this point, but because the Spring Market is nearing an end, and the market tends to slow down with the start of vacation season. It also is the time where agents can reflect on what they have done so far, and what they want to do to improve going forward. Sometimes these things are big, sometimes, they are just small tweaks. Here are 5 real estate goals to set for the second half of 2015 that can help improve your business.
Your ability to enhance and increase your real estate video traffic just go a lot better. How? YouTube Cards. If you have been using YouTube as your platform of choice for your real estate videos you might have noticed that there were some cool things you could do to your videos in terms of editing and enhancements to make your videos more attractive and draw in traffic. YouTube Cards is a NEW feature that allows you to insert “Cards” into your videos that are “calls to action.” If you know me or have been to any or my real estate marketing classes in the Northern Virginia/DC area I say that a very important part of your videos has to be the calls to action. Your goal is to get the person watching your video to do something else afterwards. Lets talk about YouTube Cards, how to set them up and use them in your videos.
The golden question I get from Real Estate agents…”what is the best and sure way to win a listing presentation?” What is the easiest way to get the seller to say “YES” to me and sign the paperwork? Good question! Everyday Realtors go on Listing Presentations and many of them say the same things and offer the same solutions to getting a home SOLD for “Top Dollar” and in the shortest time possible. That all sounds great but what does that really mean? How do you do that? What is your strategy? You have probably heard that from sellers right? With the current Real Estate market in Washington DC/Northern Virginia area homes are on the market a very short time before an offer or 10 comes in…so you can get away with being generic, for now. But, what happens when that is no longer the case and you have to become professional marketers to get homes sold and as many eyes to them as possible? You should probably start adapting that strategy now right? Well, there is a fairly easy way to WIN a Listing Presentation and get a home sold quickly. A way that many agents are NOT using currently. Here it is:
Facebook. I have an account…you probably have an account as do your friends/family? There are roughly 1 Billion users worldwide. That is unbelievable! Take into account that China has its own Social Media site so Facebook is rarely used there so that means roughly 20% of ALL the people in the world have a Facebook profile. I got my Facebook account in 2009, so you could say that I wasn’t one of the first people on board, but once I did have an account I soon found it as a great way to not only talk to friends and old classmates that I hadn’t spoken to in a long time, but also a great message board to promote or convey your value in business. That was then…and this is 2012. Facebook has made many changes in the last 3 years, some good, some not as good, but what I can tell you is that Facebook Marketing for Real Estate has never been as least effective as it is right now.