In this age of information where we are constantly reading news, watching videos, and searching for answers to our questions on places like Google, Yahoo, and Bing it is necessary to be writing and putting out engaging content that your target audience finds valuable. Being a Real Estate agent is hard…not easy like others believe. You have to find your “Real Estate Value Proposition” and separate yourself from the thousands of other Realtors in the Real Estate “Sea of Vanilla.” Once you have figured this out and start adding content, blogs, and videos to your Real Estate Website there are what I call the 5 Rules before publishing your Real Estate blog. These are 5 simple things that will help your content get “found online” by your ideal client AFTER you have spent the time creating this engaging content. Here they are:
The other day I was reading a “Top 10 List.” I think we can agree that people like to read those lists…they like to see who made the list! Well, this list was “Top 10 Least Respected Professions.” There were Lawyers, Politicians, Car Salesman, and one other profession. That’s right…Real Estate Agents! Why is that? Realtors help people with the American Dream. You help people buy and sell homes! The reason is that since this country is filled with SOO many Realtors, the few give the majority a bad name. Also, many of the Realtors out there are part time. Meaning that they only do the job on weekends or just when friends and family have an immediate Real Estate need. Since the negative connotation is out there about Realtors the consumer thinks that your value is not great…might be why they always try to get you to lower your commission. So today, I want to talk about what I feel is the #1 thing a Realtor must have to be successful and standout in the see of vanilla that is Real Estate…and that is a strong “Value Proposition.” What is yours? Do you have one?