As the Director of Sales and Marketing for Stewart Title in the Northern Virginia/Washington DC area I work with a lot of Realtors. They are all over the marketing spectrum. Many are realizing the power of using WordPress, Blogging, and Video, to create this unbelievable wave of Value and ultimately get more eyes to them and then buyers/sellers are reaching out to do business. Great concept right? You don’t call them…they reach out to you because you can be “found” at the exact moment and time the Real Estate need is present? Its a good feeling when the phone rings and the person on the other end is already sold on using you. Now that many of the Realtors I work with are buying into the new wave of Real Estate marketing I still need to help them. They are sending me their websites and blog/videos and wanting critiques. What a great service to get from your Title Company right? Any of you out there have that from your Title Insurance Sales Rep? After seeing several of their blogs and websites I have found 3 common Realtor blogging mistakes. Here they are and HOW you can avoid them to rank higher in Google and capture more qualified leads.
As a busy Real Estate agent or Mortgage Lender sometimes you wish there were 2, 3 ,or even 4 of you to take care of all things that need to get done. Lead generate, negotiate deals, show homes, attend closings, etc. We know that isn’t possible in the present day so you just work as smartly as you can to get as much done as possible in a day. Well, in the Title Insurance business we can do our best to duplicate our sales people and essentially have our footprint in as many places as possible…all at once. If you have followed my website for a while you may know that I have been in the Washington DC/Northern Virginia area for about 2 years (Wow time flies!). When I first moved here I didn’t know anyone and started my Title Sales Business from scratch. In the last 2yrs or so the business has grown and the model has proven to be successful. Now Stewart Title and Escrow is ready to grow and expand. With that being said…Stewart Title and Escrow would like to introduce Shannon Tillman to our team as the latest and greatest Title Sales Representative!