I want to begin this blog by stating ” I am NOT the greatest Title Sales Rep in the world.” This isn’t going to be about my accomplishments or how I built my business. Instead, this is about something that affects every organically grown Title Company and Title Sales Rep who works their butt off to earn the business of a producing Realtor and to have it potentially taken away on a technicality.
Having been in the Title Insurance business for the past 7 years doing Sales and Marketing I have run into pretty much every kind of objective possible as to why a Realtor or Mortgage Lender has a relationship with a Title Company or why they have to use Title Company X or Y. Many of these objectives are not to diffcult to navigate and usually result in landing a new client or large account. There is one objective that I have seen the most, especially in the Northern Virginia/Washington DC area. That one objective that I hear is…”well our office has a Joint Venture (JV) with Title Company X or Y…my broker wants us to use them.”