real estate farm online

How to OWN Your Real Estate Farm Online

own your real estate farm onlineI teach a lot of lead generation classes to my Realtor clients and one of my favorite classes is about Farming specific subdivisions. I teach and show agents how to essentially own your real estate farm on the internet. You can probably think of a “top agent” in your area who has a stronghold on a real estate farm. Now, go to Google and type in “homes for sale in xyz subdivision” or “information about xyz subdivision” and see if they show up on the first page of the results page. There is a real good chance they are nowhere to be found. Why? Agents haven’t been trained or taught to use the search engines as their friends. Instead, they spend their marketing dollars on direct mail, newsletters, and the famous “Just Listed/Just Sold.” There is value in direct mail, but if you look at your own behavior–do you go to the mailbox to get your real estate information? Let’s reverse the thinking and talk about how you as a Realtor can own your real estate farm online.

YouTube Subscribers-Does the Amount you have Matter?

youtube-logoIt is without debate that video in real estate is here to stay.  It is the “new kid on the block” for real estate marketing and agents are jumping on board.  Some faster than others, but as I make my way around Northern Virginia/Washington DC more of the questions I’m receiving center around video.  How do I set up my YouTube Channel? What camera should I use?  How often should I do videos?  What topics should I be discussing in my videos? The list goes on and on. Getting consumers and prospects to your YouTube channel is important, but does the amount of YouTube Subscribers you have matter?  More is better right? Let’s talk about it.