Unless you have been hiding under a rock the last seven months, you would know that a little thing called COVID-19 has caused our real estate world to get flipped on its head–and in a good way. Crazy enough, a horrible pandemic has created the most insane market many of us have ever seen. Lenders are processing loans at rates they have never seen, and buyers are looking to literally “cash in” on the amazing selling and buying opportunities. I can tell you as a Title Company person, our people are seeing large sums of transactions come in every day with no end in sight. It’s a great problem to have, but when this occurs for all of us, something else does as well. We start to neglect our real estate database as we don’t have the time to spend properly marketing back to them. The other issue is with COVID, it creates a barrier from doing the face to face events with our database we are used to. It’s time to get creative and start marketing back to our databases because ALL of this…will end. What is your plan going forward when rates rise up and the market normalizes?
If you own an iPhone or any Apple product you know that they come out with “updates” for IOS software that makes the technology possible. Each time you update the IOS software your phone gets new and cool additions that weren’t there before. Sometimes these changes are big, other times they are small. Either way, if you NEVER update the software, eventually the applications on your phone will no longer become compatible and work correctly…or at all. I think that is very much the same as it applies to Realtors and their real estate database and overall business. As an agent, if you aren’t updating your business and database, eventually it also becomes stale and outdated. Think…when is the last time you sat down and went through your entire real estate database and updated it? Are you still doing the same marketing tactics you were doing 5-10yrs ago? Are you getting the same result? Here are some steps to take to update your real estate business and move forward to a successful 2017 and beyond.
Your real estate data base…which I like to call your “Data-Bank,” is the best place to market and find gold! There are many different ways to gain more referrals from your real estate database, but I want to talk about a “strategic plan” of steps to make that happen. Christmas is here, so now is one of the best times of the year to reach out and re-connect to these people. As a new agent or established agent, your real estate database should be the #1 place to market to gain qualified referrals. These are your warm relationships who know and interact with other warm relationships. Those “other warm relationships” are called referrals! So how do you pluck out more referrals from your sphere and start 2016 with a bang? Here is how: