For my last blog of 2015, I thought I would talk about something that is important in the scheme of expanding your business and brand going forward…“as real estate agents, how can we grow our online presence?” There are many ways that real estate agents can grow their online presence in 2016, but I want to break it down into a few simple steps and additions to your current marketing systems that will get more eyes to your business and brand. Some of these things you may be doing now, and some will be foreign. It’s all about baby steps, and setting goals to implement these new items into your business. I would suggest you get rid of the marketing tactics that didn’t work for you in 2015 and insert these.
Raise your hand if you are a real estate agent and have a website? I hope you just raised your hand. Now…can you name off how many people visited your site last month, where they came from, how long they stayed, and what they read? If the answer is “No” or “What are you talking about,” then we need to chat. As a real estate agent, hopefully you are tracking your expenses and returns with your marketing. Same goes for your online storefront, the real estate website. Over 90% of consumers (your friends, family and past clients) start their home buying/selling search on the internet. This is why it is very important for Realtors to track their website analytics. The people who visit your site organically, from social media, or YouTube is your fan base. If you don’t know HOW to track the people to your website, or why you should, don’t worry. Here is what you need to know.