Why Real Estate Agents Lose Business through Social Media

Image converted using ifftoanyReal Estate Agents lose business ALL the time, one way is through their social media channels. The #1 social media channel where real estate agents lose business is Facebook. I’ve learned (the hard way) that it is easy to think that your “friends” and “followers” on social media have the same thoughts and feelings you have.  Thoughts and feelings that range from religion, politics, social issues, and more. It’s also very easy to quickly type up a status or tweet and hit “Send.” We think we are clever because we are letting our friends know what we stand for and why that stance is correct.  Not so fast, doing this over and over can and WILL cost you business and referrals down the road. Here is the bad part…you won’t even know it!  Here are ways real estate agents lose business through social media and how you can prevent from making these mistakes.