So…I’m NOT happy right now. Not…at..All. Why you may ask? Well, I noticed a couple days ago that my head shot was not pulling over in my Google search results. These are also known as Google Author photos. I didn’t anything about it as I had just updated the WordPress Plugin that makes that happen. I figured something new was integrated and I just need to go into my site and fix it. When I got to work on Monday I logged into my website and went over everything for over an hour and nothing was wrong…yet the head shot wasn’t pulling over. I then went to Google and asked it a question, kind of like what consumers do for everything Real Estate. What I found made me so mad! Google decided to remove all Google Author photos. This is not a good thing for you, the Real Estate agent or Mortgage Lender, and not good for me either. Here is how I feel this affects Realtors and their online marketing efforts…and what you can do to combat this.
When I am talking to a Realtor or teaching a class in the Norhern VA/Washington DC area I always have that agent that wants to know a shortcut or a fast way that they can double their Real Estate Website traffic. As if there is a magic solution that can just get thousands of people to them. Well…there isn’t a “magic solution” but there IS a solution. There are several ways to gain traffic or page clicks that will increase your website ranking. The fastest and sure way to increase your Real Estate website traffic is to have your headshot show up next to your search results. You know what this is right? If you type into Google…”Google Loves WordPress” or something similar I appear #2 in the search results. Notice below that even though I’m not #1 I’m the only search result to have a a head shot next to it. Do you think that someone would be more likely to click on me since they can see who I am? I do…here is why it is important to set this up and HOW to do it.