The Facebook Business page…remember when EVERYONE had one because it was the thing to do? Every Real Estate agent I knew thought that as soon as they put together their FREE business page it was going to be just like having an awesome website that was going to bring in leads, and people from all over would be searching through Facebook for them and their services. Well…that is not really how it all worked out. As I meet with Realtors and Lenders throughout Northern Virginia and Washington DC I get asked all time if putting together a Facebook Page for Real Estate is worth it…and should they do it? The answer is not exactly black and white but I can offer some positives and negatives and you decide for yourself.
As a Real Estate agent or Mortgage Lender you build relationships with all kinds of people that can enhance your business. One of the biggest partners you have is your Northern Virginia Title Company. There are a lot of them out there too. They are all competing for the same business trying to stand out in the Title Company sea of Vanilla. Most Realtors that I know and now work with over at Stewart Title have told me that the reason they used the company (before me) is that they wanted someone local who could provide good service and could do mobile settlements. Those are all good things of course, but if you have been on my site much you know that I think of those things as a “job description” and the norm for any Title Company. Before you work with a Title Company and pick them as your teammate in business, OR just going forward you need to ask them a few things. In fact, there are 3 questions you need to ask your Northern Virginia Title Company. The answers may suprise you and make your re-think that relationship.
Most of the blogs and information that I like to bring to this site is all about being a “solution to the Real Estate agent and Mortgage Lenders problem.” Adding good content about WHY you should do this or HOW to do that, but in this post I want to write about what Real Estate agents should expect from a good Northern Virginia Title Company. Why would you write about this you ask? Well, since I moved to the Washington DC area in June 2012 I have found that the way Realtors use and look at Title Companies are quite different than the west coast. The main service that they provide (Title and Escrow services) are essentially the same but that is where the similarities end.