How to Convert Renters to Buyers in this Market

Convert Renters to BuyersI was talking to a Northern Virginia Real Estate agent the other day and she said “you know what would be a good blog on your site?  How to convert renters to buyers in this market.” Well, ask and ye shall receive.  So lets talk about it.  Its no secret that there are 2 things happening in this area of the country.  #1…home prices are increasing along with a lack of inventory and #2…there are a TON of people moving to this area for jobs, and will continue to do so.  Many people who move here are either not sure of their status in terms of staying, or are shocked as to the housing prices compared to where they came from.  The Washington DC area is currently the 3rd most expensive area in the country behind San Francisco and New York City.  Having said that, the same goes for rents!  They are high priced as well.  So how do you convert renters to buyers with that mentality?

Marketing Conversation with a Northern Virginia Real Estate Agent

InboundMarketingAs in all of the blogs that I write with my ideal client in mind (YOU) I get most of my material from the Real Estate agents and Mortgage Lenders that I meet and interact with on a daily basis.  Sometimes when I have some free time (what is that??) I call cross sales.  If you don’t know what that is, that is the Northern Virginia Real Estate Agent that is on the other side of the transaction that we are closing…that is NOT our client…yet.  I call these agents blind and thank them for allowing us to close the transaction, see how it went, and then talk to them about their Real Estate business/marketing and see where I can help and then set an appointment.  I had a good conversation with an agent the other day so I thought I would put in a blog.  Mind you, the conversation I’m about to share with you is being paraphrased but you will get the point. 

How to Pick a Good Northern Virginia Real Estate Agent

There are so many people in the Northern Virginia/Washington DC area that have their Real Estate license.  These agents want the consumer that is looking to buy or sell a home to “pick them!”  Remember in elementary school when you would play touch football or kickball and you wanted to not be the last one picked?  You would stick out your hand to your friend who you already had an established relationship, jump up and down and make a crazy face that said “Pick Me!!”  In essence Real Estate agents do this with their Real Estate Marketing.  They send out direct mail, postcards, sports schedules, and other gimmicks to their sphere of influence or general farm area and say “Pick Me!”  Pick me cause I’m a GRI, CRS, CDPE, ABS, or some other Realtor designation that the average consumer doesn’t know or doesn’t care about.  My favorite is when the Realtor says they are a “Multi-Million Dollar Producer” which means they sold over a $1 Million in real estate (which could be only 1 or 2 homes) but the consumer thinks it means that the Realtor made over $1 Million dollars.  So there are thousands of Realtors out there wanting to be picked by the consumer and there are thousands of consumers needing the services of a Real Estate agent.  If you were in the market to buy or sell a home what should you look for when “picking” a good Northern Virginia Real Estate Agent?  Here they are…