I recently taught a class at a Realtor association for new agents called: “I Just Got my Real Estate License…Now What?” The class was 2 hours long and covered a variety of topics to help these new agents get their businesses off the ground. When the class ended, each person was given an evaluation form of the instructor (Me!) and how I did. One thing caught my eye from one of the Realtors. The question on the form was “What are your biggest daily challenges?” The answer they gave was “Not enough Leads.” Unfortunately, the agent’s names were not on the evaluation forms, or I would have reached out to that agent to explain that the lack of real estate leads is hardly their problem.
For my last blog of the year, I thought I would discuss a subject that Realtors sometimes don’t like to talk about. Their real estate website. It’s like that crappy car you had when you were 16 years old. You know it’s not pretty, and not what you wish you were driving, but it does get you from point A to B. Now that a new year is here, it’s time to learn how to make your real estate website GO in 2018. Stop messing around with a bad online store front and start using one of the most valuable tools you have in real estate. I get it…you don’t know what to do or perhaps you think it costs a lot of money to make it happen. Here are some very simple things you can do, to increase your website rankings and get more eyes to your real estate website in the coming year.