Why Zillow Buying Trulia can be Scary for Real Estate Agents

Zillow Buying TruliaSo…this happened.  Not surprising really.  For years Zillow, Trulia, and Realtor.com have been battling it out for a while and even though there will still be 3 sites…it is really just 2. I have seen on my Facebook feed many Realtors saying things like “Zillow buying Trulia is going to be awesome!” Or…”Zillow buying Trulia is exciting!”  Really!?  Exciting for them…but not the individual Real Estate agent.  In fact, it should be quite scary to hear this news if I was a Real Estate agent.  There are many factors that make it scary for Realtors now that Zillow has eaten up one of the large aggregates.  Here are some of the things to consider…

The Importance of a Good Real Estate Call to Action

Real Estate Call To ActionLast week I was meeting with a Realtor and we were talking about their business and how myself and Stewart Title can help expand their reach, streamline processes, and get more business.  As usual, I was asking all kinds of questions about their current Real Estate marketing tactics and what is working but more importantly what isn’t working and why?  I noticed that in everything they were doing they had very little or zero calls to action.  You know what a call to action is right?  For more information do this…go here…subscribe to this…call me at…for my top tips watch this.  I didn’t see any of that.  What I did see was generic and boring Real Estate marketing that yielded very little results.  I stressed the importance of having a good Real Estate call to action with every marketing effort you do.  You have make the consumer want MORE and you have to TELL THEM what to do.  It is hard enough that the average consumer thinks that all Realtors are the same, but a strong call to action will make the phone ring and emails populate.  That’s what you want right?