We are entering the time of year where we find out that “Bob” who we always liked has some really interesting political and social views. We learn about “Cheryl” who continually posts political meme’s over and over that she thinks is great, but lets everyone know she might not be a good person to refer clients too. And we see “Tom” who we want as a client but got into a 100 comment Facebook war over–“if hydroxychloroquine is a cure for COVID.” We see this over and over as we get within 90 days of an election, or any certain polarizing event that happens in our country. Realtors, lenders, and yes…Title sales reps are losing real estate business by needing to tell the world how they feel and convince everyone else they must feel that way also. I’m going to let you in on a little secret. Most people don’t care what you think, but when they see what you put out on social media, it makes them feel a certain way. If the feeling is negative…say goodbye to the relationship and business.
Not sure about you…but I LOVE using Instagram. In fact, the first social media site I check when I wake up in the morning is Instagram. A few months ago I came across this really cool application that is made by Instagram called “Pic-Play-Post.” The application works exactly how it sounds…you pick several pictures/videos you want…you then pick out selected music from your ITunes account, then you post it on Instagram. The more I studied this application I realized you could easily use Pic Play Post for Real Estate purposes. What a great way to essentially shoot FREE property pictures, video, and music and create a collage! It’s all about creating exposure for you, your Real Estate properties, and your BRAND! So, here are some great ways and reasons to use Pic Play Post for Real Estate.