I can’t tell you how many times I hear that real estate online leads suck. With that said, I know many Realtors that spend big money each month on online leads. It’s like saying postcards get a very small return and are thrown in the trash, yet people send them out every month hoping to get that listing or buyer calls. The issue is real estate online leads don’t suck…it’s the kind of online leads they get AND the people trying to convert them to clients. Online leads are actually some of the best “leads” you can get, but the issue is where are your online leads coming from? In my opinion online leads get a bad wrap. There are many factors into WHY this is, and I want to discuss the reasons Realtors hate online leads, and what they can do to make sure the online leads they do receive are primed prospects ready to act!
Having this website active and creating consistent online content (blogs/videos) for 3.5 years now, it has led to a lot of people on the site (thank you) and in turn resulted in many calls and emails with questions from real estate agents and mortgage lenders. It has also resulted in lot of questions from other Title Insurance sales reps from all around the country. I realize that in our job position, there is not much training out there. In fact, most companies offer none at all! I remember when I first started in the business back in 2005 and I was the 21st title rep for my very large company. We had many successful Title Insurance sales reps but they weren’t too keen on sharing HOW they became successful. I had to learn for the most part…on my own. So once a year I post a helpful blog/video just for you…the title sales rep looking for advice, answers and how to be the top rep in your area. Here are the top questions I get from other Title Insurance sales reps from around the country.
As we head into the “slower” time of the year for Real Estate, now is the time Realtors reflect back on what made them succeed or not succeed through the year. What needs to change and what needs to be implemented into their business so they knock it out of the park in 2015. One of the main items on the agenda for my Real Estate clients in the Northern Virginia/Washington DC area is the revamping of their website OR scratching it all together and starting over. If you have been on my site you know that I preach that using WordPress is the way to go for SEO, controlling your site, and getting Found online. Real Estate agents are starting to listen and now they are asking all types of questions about switching to WordPress. Here are some of the FAQ’s and my answers to WordPress and Real Estate websites: