I have been saying this for a long time and if you have read any of my previous blogs I like to state that in the online world of blogging, video, and content marketing it is all about being “something to someone” vs everything to everyone.” This applies especially to blogging in Real Estate and content marketing. As a Real Estate agent you are tying to market to people that have a home buying or selling need right? That is great…but a home buying and selling need where? What price point? First time home buyer or move up? Short Sale or Equity Sale? Subdivision specific or town/city specific? Why is this so important you ask? Because that is HOW people search online! That is how YOU search online. By blogging in Real Estate hyper-locally it allows you to own and dominate your marketing area.