A few years ago I started working with an agent from a local real estate company in Alexandria, Virginia. His name is Gordon Wood and he told me about an idea he had for a great product he was calling WhoHub. Ok…as you can imagine over my nearly 15-year career in Title Sales I have seen and heard a lot of ideas about great real estate tech. The difference, this one made a ton of sense. For one reason, the WhoHub app was created by a long time successful Realtor who designed the WhoHub app for other Realtors and brokerages. If you are like me, I get way too many emails and have to look at several places to find out what the heck is going on with my business. I know many Realtors inside their brokerage have to do the same thing. What if everything you needed was located in one place…on an application on your smartphone?
Why is it that the most effective applications and marketing tools are often the most simple to understand? When I meet with Realtors on a daily basis, they tell me that easy to understand marketing concepts resonate best with them. Understandable. Technology, especially apps are not supposed to be difficult to use. The concept of WhoHub is a simple and easy to use technology that shines light on its featured player…the Realtor. Brad LaTour, WhoHub’s CEO explains: “WhoHub combines the ease of sharing your trusted vendor network with the popularity of messaging. It allows the Realtor to be where their customers expect them to be–on their smart phone.”
WhoHub is the brain child of a successful, 28 year veteran of the real estate business, Gordon Wood. As a top agent at McEnearney Associates in Alexandria, Virginia he was continually inundated with questions from clients, past clients, sphere of influence, and other Realtors in his office…“hey, do you know a plumber, painter, home inspector, lender, carpet cleaner, etc.” Gordon thought, there has to be an easier way to store vendors into a master list where his clients and past clients can have 24/7 access through technology, while keeping him “top of mind.” Boom! WhoHub was born.