Having a real estate website (that you own) is important, but driving consumer traffic to your site is MORE important. The issue I see with Realtors is that they need help learning how to use their website as the amazing weapon that it can be. One of the keys to making your website effective is to give consumers the ability to find your real estate website…but how? Avoiding the pitfalls many Realtors make with trying to generate website traffic can be the difference in promoting your value and “brand” to a large audience vs a small one. My job is to make sure my clients with Stewart Title don’t make these mistakes. What are they? Here are the 5 reasons why people can’t find your real estate website.
Are you looking at revamping your Real Estate website? You might be thinking “No…why would I?” Well lets start with a few questions. What platform are you using for your site? How many people a month do you get to your site? Do you pay a monthly fee? Where do you rank on Google for your content? Do you have any good content? Is your IDX and “indexable IDX “or no? Is this a company site or do you own it? Have your converted any online leads from you site to a paying customer?
When I am talking to a Realtor or teaching a class in the Norhern VA/Washington DC area I always have that agent that wants to know a shortcut or a fast way that they can double their Real Estate Website traffic. As if there is a magic solution that can just get thousands of people to them. Well…there isn’t a “magic solution” but there IS a solution. There are several ways to gain traffic or page clicks that will increase your website ranking. The fastest and sure way to increase your Real Estate website traffic is to have your headshot show up next to your search results. You know what this is right? If you type into Google…”Google Loves WordPress” or something similar I appear #2 in the search results. Notice below that even though I’m not #1 I’m the only search result to have a a head shot next to it. Do you think that someone would be more likely to click on me since they can see who I am? I do…here is why it is important to set this up and HOW to do it.
Having been in the Title Insurance Sales “game” for over 8 years I have seen pretty much everything…but I don’t know everything…still gaining knowledge. I’m learning more new things as I build my career and hopefully you are trying to learn more as well. When I started in the business in 2005 I didn’t know much about how to “sell” to Realtors. I didn’t even know what a FSBO (For Sale by Owner) was. Ahh…that was a long time ago. I didn’t have educational videos and websites (like this one) on how to be a better Title Insurance Sales Rep to help me. I had to “fall forward” and learn as I went. And boy did I fall! When you fall there is only way to go and that is up. It also didn’t help that for the first 3 years I was in the Title Insurance business it was 2006-2009 in Phoenix, AZ where the market totally collapsed, and at one time we had 57,000 homes on the market and 75% were Bank Owned (Foreclosures) or Short Sales. That was rough…but the strong survive! Going into 2014 whether you are a new Title Insurance Sales Rep or very experienced there are things to learn and others you should strive to implement in your business. Remember…YOU need to be the solution to every Real Estate agent’s problem. Whatever that is…that is what YOU need to be.
Harsh title to this blog huh? Sorry about that but it had to be done. Every day I meet with Northern Viginia and Washington DC Real Estate agents and help them with their Real Estate Marketing. All facets of their marketing not just the technology side, but in the end it always come back to their HUB…their Real Estate website. This is when the questions start coming out as to HOW to do this…WHY doesn’t this happen…WHAT can I do here…and so on as it pertains to their website. In the end they feel defeated because the local Real Estate agent doesn’t know WHAT to do with their website and no one has showed them HOW to do it. This leads into the 5 reasons why Realtors don’t get found online in their Real Estate Marketing. Don’t worry…answers to these 5 reasons will be included.
The title of this blog says it all…”Google Loves WordPress.” If you take a moment and Google that exact phrase you will find blogs (This one) and Videos explaining WHY this is so. 48 out of the top 100 Blog/Website platforms in the World are built on WordPress. As a Real Estate agent you have many website companies calling and trying to sell you their platform. Stay away! They for the most part stink and you down OWN IT. WordPress you do. So without further delay…here is why Google Loves WordPress and You Should Too: