News came out over the last couple days that “Facebook Ends Organic Search” for business pages. Facebook has changed a lot in the last couple years, ever since they became a publicly traded company on Wall St. (NASDAQ: FB). The main reason is now they are “for profit” and shareholders expect a nice return on their investment. If you have noticed, or track how many people “Like” your FB business page, you may notice that not everyone who likes your page SEES your posts/content. The going rate straight from the mouth of Facebook’s marketing department is 16%. Not a lot of viewership, though you work hard to get people to your page. You can view that information HERE.
The split settlement closing…something that I see on a more frequent basis since moving to the East Coast from Phoenix, AZ. As the Director of Sales/Marketing for Stewart Title and having been in the Title business since 2005, this type of transaction confuses me. The reason it confuses me is because it complicates the real estate ransaction, and it is not beneficial to the “Seller side Title Company.” The purpose for the blog is that I don’t think real estate agents fully understand this. Realtors think they are “helping” their client and possibly their preferred Title Company, when in the end they are doing the opposite. Here is some good information regarding if you should do a split settlement closing on your next transaction.