I know that this doesn’t get verbalized all the time, or much at all but it has to be played over and over in the mind of a Real Estate agent that just got their license….”I’m just got my Real Estate License..Now what do I do?” If you think about it, its a weird thing to say. In other industries that is not what happens. You go into a profession with an understanding of what is expected of you and usually there are people already waiting for your services. Real Estate is the exact opposite. You pay a fee, pass a series of tests and then BAM, you are a Real Estate agent with no clients lined up for your services. It is now your job to get clients who want to List or Buy a home. Ok…easy enough right? Well not so fast…the reality is that most Realtors FAIL in the business and many others don’t make over $50,000 a year. In the massive sea of “Vanilla” that is the Real Estate industry…how does a newbie get started? How do they standout? Let’s talk about it:
I hope that everyone had a great Thanksgiving holiday! Now that you are done gorging yourself it is time to start ramping up your Real Estate marketing for 2013! If you have read my previous blogs there are 2 things that I am a huge proponent of…and that is WordPress being the platform in which to build and run your HUB…your Real Estate website. This is where 90% of consumers go to BEGIN their home buying search, and 80% of consumers will choose the first agent they find that answers their questions and solves their problems. This should be scary for all of the agents that either A: Don’t have a website or B: Have a website but don’t ever update it or add engaging content that their ideal client would look for online. The second marketing item that I am a big fan of is Video. Video is a great way to shorten your sales cycle and convey your value and a message. The good thing about video is it can last forever! Having said that, I want to combine the two in this blog and talk about AFTER your WordPress website built…now what? Lets talk about WordPress Plugins for your Real Estate website.