For my last blog of the year, I thought I would discuss a subject that Realtors sometimes don’t like to talk about. Their real estate website. It’s like that crappy car you had when you were 16 years old. You know it’s not pretty, and not what you wish you were driving, but it does get you from point A to B. Now that a new year is here, it’s time to learn how to make your real estate website GO in 2018. Stop messing around with a bad online store front and start using one of the most valuable tools you have in real estate. I get it…you don’t know what to do or perhaps you think it costs a lot of money to make it happen. Here are some very simple things you can do, to increase your website rankings and get more eyes to your real estate website in the coming year.
As the Director of Sales and Marketing for Stewart Title in the Northern Virginia/Washington DC area I work with a lot of Realtors. They are all over the marketing spectrum. Many are realizing the power of using WordPress, Blogging, and Video, to create this unbelievable wave of Value and ultimately get more eyes to them and then buyers/sellers are reaching out to do business. Great concept right? You don’t call them…they reach out to you because you can be “found” at the exact moment and time the Real Estate need is present? Its a good feeling when the phone rings and the person on the other end is already sold on using you. Now that many of the Realtors I work with are buying into the new wave of Real Estate marketing I still need to help them. They are sending me their websites and blog/videos and wanting critiques. What a great service to get from your Title Company right? Any of you out there have that from your Title Insurance Sales Rep? After seeing several of their blogs and websites I have found 3 common Realtor blogging mistakes. Here they are and HOW you can avoid them to rank higher in Google and capture more qualified leads.
When I moved to the Washington DC/Northern Virginia area in June of 2012 I came across something in the Title Industry that I hadn’t seen much of before. That was “shopping to save on Title Services.” At first I was like “huh!?” You see, in Arizona where I came from the Title fees were “filed rates” with state banking. That meant that you couldn’t just give discounts for the sake of giving a discount. The rate you quote or use had to be filed. In the state of Virginia that is not the case. So, people were shopping and wanting the lowest fees possible. Its pretty frustrating sometimes to have people want you to discount what you do. The other day I came across an article that talked about how to save on Title Services and what the consumer should do. Some of the article was very good, other parts were not good and full of bad information. I’m here to set the record straight and correct some of these falsehoods and give you good information that can not only help you partner with a good Northern Virginia Title Company, but also help better inform your clients.
The split settlement closing…something that I see on a more frequent basis since moving to the East Coast from Phoenix, AZ. As the Director of Sales/Marketing for Stewart Title and having been in the Title business since 2005, this type of transaction confuses me. The reason it confuses me is because it complicates the real estate ransaction, and it is not beneficial to the “Seller side Title Company.” The purpose for the blog is that I don’t think real estate agents fully understand this. Realtors think they are “helping” their client and possibly their preferred Title Company, when in the end they are doing the opposite. Here is some good information regarding if you should do a split settlement closing on your next transaction.
Having been in the Title Insurance business close to 10 years now (yes…it has been that long) I know that Real Estate agents LOVE to tell their friends and sphere the latest and greatest news. They tell them everything…what the market is doing, homes that just sold, inventory levels, Government regulations, and so on. Realtors also like to take this information and post it to Facebook, Twitter, Pinterest, Tumbler, Instagram and email it out to everyone. Realtors do this “thinking it brings VALUE to THEM.” Guess what…it doesnt. Nope. You know who it does give value to? The person who is responsible for the article. There is nothing wrong with posting real estate related content…but it is WAY better and brings more value to your target client…if YOU post your own Real Estate content. Let me explain:
Every single Real Estate agent that has ever existed was a brand new agent at one point. They paid their money for Real Estate school and passed their tests and BAM they were Realtors! Ok, that’s great but now what? What do I do now to get clients? Ever hear the phrase “Jack of all trades…Master of none?” That can easily be any new Real Estate agent (and experienced) if they don’t know know how to get started in their Real Estate career. Here are DCTitleGuy’s Top 5 tips that can help any brand new Realtor get through the learning curve as fast as possible and start generating business right away.