We are entering the time of year where we find out that “Bob” who we always liked has some really interesting political and social views. We learn about “Cheryl” who continually posts political meme’s over and over that she thinks is great, but lets everyone know she might not be a good person to refer clients too. And we see “Tom” who we want as a client but got into a 100 comment Facebook war over–“if hydroxychloroquine is a cure for COVID.” We see this over and over as we get within 90 days of an election, or any certain polarizing event that happens in our country. Realtors, lenders, and yes…Title sales reps are losing real estate business by needing to tell the world how they feel and convince everyone else they must feel that way also. I’m going to let you in on a little secret. Most people don’t care what you think, but when they see what you put out on social media, it makes them feel a certain way. If the feeling is negative…say goodbye to the relationship and business.
When it comes to ranking YouTube videos in search, there are some steps needed to take to make it happen. These are not complicated steps, yet fairly easy if you just take the time to use YouTube as the monster marketing machine it has become. As real estate agents and mortgage lenders, getting your message out to your target audience is now more than important than ever. Video has also become that preferred medium for consumers. Now that you are shooting videos and uploading them to YouTube, how to you optimize your videos so they can be found not only on YouTube, but in Google search? When it comes to ranking YouTube videos in search, follow these 4 easy steps and you will see more hits, views, and subscribers!
Real Estate Agents lose business ALL the time, one way is through their social media channels. The #1 social media channel where real estate agents lose business is Facebook. I’ve learned (the hard way) that it is easy to think that your “friends” and “followers” on social media have the same thoughts and feelings you have. Thoughts and feelings that range from religion, politics, social issues, and more. It’s also very easy to quickly type up a status or tweet and hit “Send.” We think we are clever because we are letting our friends know what we stand for and why that stance is correct. Not so fast, doing this over and over can and WILL cost you business and referrals down the road. Here is the bad part…you won’t even know it! Here are ways real estate agents lose business through social media and how you can prevent from making these mistakes.
Every now and again I post a blog that is a direct response to what I see and hear all the time from Real Estate agents, not only in the Northern Virginia/Washington DC area but all over the country. I hear agents talk about not really needing their websites because they primarily use Facebook to generate leads, paid ads, and to create the engagement they want. There is nothing wrong with using Facebook, Twitter, or another Social Media site as a way to create engagment but I see a HUGE flaw in these agents strategies for the long haul. Remember, for most people in our business, selling Real Estate is a marathon not a sprint. If you have read any of my previous blogs and seen my videos you know that I feel your Real Estate website is your HUB where you are always looking to drive people. So, lets talk about why Facebook is not your Real Estate website.