I’ve been in Title sales since 2005. Back then the phrase “get discovered online” or “build an online presence” wasn’t used very much. It was all about how many postcards can I blast out to a certain marketing area, or even buying a ton of ad space in real estate magazines. How times have changed…oh wait…for many Realtors, the times have not really changed that much…for them. They are still stuck marketing their business almost the exact same way, though consumer behavior has changed in a big way. People continually reach out to me saying they were “Googling something” or “found me on YouTube” Realtors still think that’s quite cute when I tell them of my success. In the meantime, they keep plugging along wondering why they are wasting marketing dollars. They struggle because their real estate online presence stinks. Our job, as Title salespeople, is to lift them up and show them how to be successful in the areas where they are lacking. Here are the three ways to know if as a Realtor, your real estate online presence stinks.
I teach a lot of lead generation classes to my Realtor clients and one of my favorite classes is about Farming specific subdivisions. I teach and show agents how to essentially own your real estate farm on the internet. You can probably think of a “top agent” in your area who has a stronghold on a real estate farm. Now, go to Google and type in “homes for sale in xyz subdivision” or “information about xyz subdivision” and see if they show up on the first page of the results page. There is a real good chance they are nowhere to be found. Why? Agents haven’t been trained or taught to use the search engines as their friends. Instead, they spend their marketing dollars on direct mail, newsletters, and the famous “Just Listed/Just Sold.” There is value in direct mail, but if you look at your own behavior–do you go to the mailbox to get your real estate information? Let’s reverse the thinking and talk about how you as a Realtor can own your real estate farm online.
I was doing a small presentation today for about 10 Realtors and the topic came up about Facebook. I get a lot of questions about Facebook and what are my “opinions” on how to use it for Real Estate and be most effective. I gave a few insights just to get a topic of conversation going. Without hesitation several agents chimed in with their view and what they they thought was best. All of the information was good to hear as all aspects are good to hear. Since Realtors are the gasoline for most of my blogs I thought I would share the Do’s and Don’ts of using Facebook for Real Estate Marketing.