Instagram has been around for a while, but really took off once it was purchased by Facebook back in 2012 for $1 Billion. Looking back it was a smart move as Instagram now has over 500 Million active users worldwide. One of the best features that’s added to the platform are its “stories.” Stories are a series of 15 second videos or pictures that are posted for 24 hours then disappears. If you are thinking this sounds like SnapChat, you would be correct. Instagram has done a great job of pulling over the SnapChat users who want the luxury of posting on a larger platform that also allows content to funnel to Facebook. Hence touching a much larger audience for their content. Users have discovered it’s more effective to keep producing short-term content on a regular basis, than post a picture or video that sits on your account indefinitely.
Helping Realtors get into using video for their business is fun. Seeing their face light up when they realize they are doing something that their competitors don’t implement. This starts by taking the first step and actually “shooting videos” and uploading them to YouTube for people to discover and watch. This is where the rubber meets the road because I quickly discover that their real estate YouTube channel isn’t set up correctly. Their channels are missing key items and features that add to the discover-ability of the channel and their videos. In this blog post, I would like to cover some of the basic features of a real estate YouTube channel that will ensure that it’s set up correctly. In the end, it is about having qualified eyes to you videos that lead to a subscriber, an email, or phone call…that leads to a client. Here are 5 things that are MUSTS when configuring a setting up your real estate YouTube channel.
Real Estate agent partnerships form constantly. Partnerships with lenders, Title Companies,inspectors, etc. People form these partnerships because they believe by doing so it will improve their business and make their life easier. Sometimes this is true, other times it is not. This is more true than in the Northern Virginia/Washington DC area. Here “Joint Ventures and MSA’s” (Market Service Agreements) are a large way that many of the Title Companies gain their business. Title Insurance Sales Reps play a different role here to their agent and lender partners. I have been in this area since 2012 and working like mad everyday to overturn how Title Sales people are viewed by real estate agents and mortgage lenders. This brings me to an email I received from a mortgage lender client. *snippet
I was giving an hour talk/class for a Real Estate association last week and I was talking about how to “Future Proof” your Real Estate business for 2014. We covered WordPress for Realtors, Video, and Social Networks…which ones to use and more importantly…WHY. As usual I like to take a poll the Realtors/Lenders in the class asking them what Social Networks they are on and how often they use it. It goes something like this:
Going forward in your Real Estate business one way to start growing your business is to do one simple thing that will take you only a couple of minutes. That one thing is setting up a Gmail account…if you haven’t done so already. I know…I know, you are probably wondering why you should do that and how does that make you a better Realtor, or how does that help my business? Here’s how:
There is one thing that Real Estate agents value above all others…TIME! Time is very valuable because as a busy Real Estate agent you are showing homes, going to inspections, dealing with appraisals, managing your leads and getting back to people, and closing your escrows on time at Stewart Title and Escrow in Fairfax, VA. With all of these things going on throughout your week where does the time come in to do your Real Estate marketing to past clients, your sphere, and most importantly…to new people who don’t know you or your value? You have to develop systems to Streamline your Real Estate Marketing. There are several ways in which you can do this…lets talk about them: